America’s national pastime is teaming up with a variety of Kellogg snacks to celebrate the spirit of those who “Never Miss a Game.” Kellogg, Major League Baseball and legendary shortstop Cal Ripken, Jr. encourage fans to savor every moment of this baseball season, and share the lengths they’ve gone to never miss a game. Hall-of-Famer […]
As the Game Of Thrones‘ fourth season is coming up, the brewery Ommegang has come up with its third range of beers inspired by the Targaryen House. Named after the house’s motto, which is “Fire and Blood”, each label showcases Daenerys Targaryen’s three dragons— Drogon, Rhaegal and Viserion. The visual effects specialists from the series created […]
Brewing your own beer is a popular pastime in which experimentation is encouraged, but it’s unlikely anyone expected a beer made from a 35-million year old whale fossil. Jason Osborne, co-founder of Paleo Quest, a non-profit dedicated to advancing paleontology and geology, thought it would be the perfect way to get people talking about science. […]
United Biscuits is relaunching its Jacob’s brand in a £10 million push that will see a new Jacob’s masterbrand created, as well as updated packaging and a new advertising campaigns. UB says the move is part of the same ‘business vision’ that saw the £12 million relaunch of its McVitie’s biscuit brand in February. This […]
evian Natural Spring Water announced the launch of its short film “The Amazing Baby & Me 2,” which stars pop culture icon, the amazing Spider-Man. Set in the streets of New York, NY, “The Amazing Baby & Me 2” features the comic book favorite, and a very special guest – his inner child. The campaign follows the […]
The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup ever. “The World’s Cup” will […]
Pepsi globally premiered the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that “Now is what you make it.” The “Now” creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi all-star football lineup – […]
Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of Beaujolais—is released. To mark the occasion, Lithuania-based ad agency McCann Vilnius creates a limited edition wine packaging. In 2013, they decided to “reimagine the function of wine” and realized that not only does it make one drunk, it also stains […]
Raw is the new sugar free chewing gum, which tastes just like an energy drink, giving you a boost when you most need it. Raw is a product from Navson, who are synonymous with the successful water brand, Saka Natural Mineral Water. By using a unique flavour combined with an edgy design, Raw appeals to […]
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just […]