Morrisons Fires Starting Gun on Christmas Advertising With New Campaign

Morrisons Fires Starting Gun on Christmas Advertising With New Campaign

Morrisons is hoping to steal a march on its rivals in the run-up to Christmas with a new marketing campaign aimed at boosting customer loyalty in the run-up to the crucial festive trading period. The ads, which are appearing in newspapers and on TV, see the return of the supermarket’s ‘Big Christmas Bonus’ strapline, offering […]

Canada Beef Realigns to Maximize Asian Opportunities

Canada Beef Realigns to Maximize Asian Opportunities

In order to strategically align the Canadian beef cattle industry in the Asian market, Canada Beef is positioning its operations in the region to maximize current export opportunities and set the industry for future growth. “The Asian market continues to be an important market for Canadian beef and veal exporters providing opportunities to increase carcass […]

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]

The First Mexican Whisky is Born!

The First Mexican Whisky is Born!

The Best Spirit Company S.A. de C.V. announces that it is producing whisky in Mexico and have obtained all permits and certification from the local government and the Ministry of Economy of Mexico. “Our leading Brand ‘Williamson 18’ will be retailing at $8.00 per bottle in liquor stores in Mexico, and will be priced 20% […]

Red Wine Chemical May Protect Against Cancer

Red Wine Chemical May Protect Against Cancer

Paper by University of Leicester scientists shows resveratrol can still be used in the body after it has been metabolised. A chemical found in red wine remains effective at fighting cancer even after the body’s metabolism has converted it into other compounds. This is an important finding in a new paper published in the journal […]

Aunt Bessie’s Rolls Out New ‘Home Bake Yorkshire’ Spot From VCCP

Aunt Bessie’s Rolls Out New ‘Home Bake Yorkshire’ Spot From VCCP

Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP. The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits. The TV campaign has […]