Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]
Carlsberg Group is launching its first global venture into the ‘hard drinks’ category – the category, which was launched in the USA in 1999 and is now worth $1bn per annum. Seth & Riley’s Garage will be launched initially in Russia and Canada. The new refreshing alcoholic beverage is inspired by the USA’s tradition of […]
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the departure of president and chief executive officer Ed Shirley. Mr. Shirley expressed his plans to return to retirement after a successful 36-year career. An interim CEO will be announced shortly and will serve until a successor is […]
The Artisan Cheese Fair – which began in the Market Town of Melton Mowbray four years ago – is now the largest gathering of traditional cheese makers in the country. More than 200 regional specialities from over 25 counties across the British Isles and as far reaching as Fife in Scotland, County Carlow in the […]
The Pay-As-You-Feel Café in Leeds lets customers pay any amount they wish. The only catch is the food is past its sell-by date; it can’t be sold but is still perfectly safe to consume. Opened by chef Adam Smith, it aims to reduce food wastage by serving delicious and healthy meals cooked using ingredients discarded […]
Following the successful re-launch last year of its two premium snacking products, Liberation Foods CIC, the UK’s only Fair Trade and farmer owned nut company, will be introducing Oven Baked Mixed Peppercorn Peanuts with Cashews & Habas Fritas to its range. Available from June, these hot, spicy mixed peppercorn coated peanuts are speckled with ground […]
The Cuba Mountain Coffee Company (CMC), the company behind the new ethically and sustainably farmed and artisan-roasted Alma de Cuba gourmet coffee brand will be launching an entry-level mini 225gm pack available at £7 from their e-commerce site (wholesale £4.50). A steady increase in production of top-end coffee from the island and the growing close […]
Cheetos and Doritos, two of the marquee brands from PepsiCo’s Frito-Lay division, are unleashing a playfully bold snack mix that delivers a double-dose of crunch and spice. The one-of-a-kind snack mix combines Cheetos Flamin’ Hot cheese flavored snacks with Doritos Dinamita Chile Limon rolled tortilla snacks, putting two blockbuster brands in a single bag. The […]
Doritos has teamed up with Joe Hart to offer fans the chance to take a penalty against the goal keeper as part of its latest campaign. The PepsiCo owned brand is inviting groups of friends to upload a video of themselves by 18 April showing off their football skills, after which eight teams of finalists […]
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is responsible for delivering a […]