A survey of 70,000 consumers in 15 major international markets has found that Nestlé is the fifth most loved brand in the world. Nestlé was the highest ranked food and beverage company in the research which was carried out by APCO Insight, a global opinion research company. The rankings are the result of a decade-long […]
Supermodel is torn between premium meats and buttery seasoned crusts of new Hot Pockets sandwiches in remake of Biz Markie’s rap classic, “Just a Friend (You Got What I Need)” Turning up the heat on the new Hot Pockets brand sandwiches, supermodel Kate Upton and entertainment icon Snoop Dogg have teamed up to reveal the […]
http://www.youtube.com/watch?v=A8uxk7Xrg4I There’s nothing as enduring as a bit of sibling rivalry and BBDO NY has released the latest installment of brotherly in-fighitng in the Right vs. Left campaign for Twix. The new spot, “Break Room” takes place in the Left Twix Factory break room where one employee is ejected to the Right Twix factory for wondering what […]
To mark the launch of Farmershub.co.uk, the new site dedicated to the latest news and debate from the British farming community, PepsiCo UK has built an animated, sustainable sculpture, combining photography and video to tell the story behind Walkers crisps. The animation was created by Royal College of Arts graduate, Sarah Beeby, and captures the […]
In the world of “futbol,” as the sport of soccer is known in every country except the United States, Lionel (Leo) Messi, the Argentine-born soccer superstar, is considered the “best of the best” on the field, especially after winning a record five “World Player of the Year” titles. He has the same reputation off the […]
Martell, the prestigious House of Cognac founded in 1715, announces the launch of a new cognac, “Martell Caractere.” The new blend, available exclusively in California, offers style, elegance, complexity and balance for the true man of character, and pays tribute to the spirit of legendary entrepreneur and Martell founder, Jean Martell. Jean Martell was an […]
The Lunchbox Fund, a non-profit organization dedicated to providing a daily meal for orphaned and vulnerable schoolchildren in South Africa, introduces Feedie – the first-ever philanthropy app for foodies. Feedie, the brainchild of The Lunchbox Fund founder, Topaz Page-Green, and creative agency Tribal Worldwide in New York, taps into existing foodie behavior and current technology, […]
In New York City last week, McDonald’s organized a cook out to challenge renowned chefs to make gourmet-style meals using the ingredients found in typical Mcdonald’s food items. Chef participants included Dale Talde, James Tahhan, Aaron McCargo Jr, and McDonald’s very own manager of nutrition and culinary, Jessica Foust. The chefs whipped up a series […]
Want to get an added competitive edge in the push to look good on social media? JWT Singapore and Berocca have created the Berocca Social Booster widget to give young Singaporeans that extra edge on Facebook, putting them one step ahead amongst the hipsters and lead opinions on social media. Berocca Boost is a performance […]
Springetts Brand Design Consultants has designed the branding and packaging for a new range of chilled ready-to-eat and ready-to-cook seafood called The Funky Fish Kitchen. The 11 strong range is produced by Young’s and sold exclusively through Asda. The packaging features a bold, iconic , eye catching fish illustration which aims to make natural fish […]