According to Confectionery 2014, a new Market Update from market intelligence provider Key Note, the UK confectionery market grew by 4.1% in 2013. This is an encouraging outlook considering the threats, demands and constraints of inflation, innovation and imitation currently affecting the UK marketplace. Despite the onset of a gradual economic recovery, high prices, particularly […]
Made 100% with Xarel•lo, a grape variety from Penedès, Catalonia, the El Xitxarel•lo by the Martí Serdà Winery has an unconventional, cheeky packaging that is based on vintage insults. Designed by Albert Virgili Hill, the packaging features 77 old-school Catalan insults and each one is represented by a cheeky graphic that conveys its meaning. The […]
PepsiCo Inc., a global leader in food and beverage, announced an exclusive supply and partnership agreement with Cartoon Network Amazone, the world’s first Cartoon Network-themed waterpark, which is set to open later in 2014. As part of the multi-year agreement, PepsiCo will be the park’s official snack and beverage provider. The company will also present […]
Mars Drinks, a business unit of Mars, Incorporated, announced the introduction of the design driven Flavia Barista, a cutting-edge brewer with authentic espresso capability for the workplace. Available this fall in North America, the Flavia Barista delivers the widest selection of authentically crafted coffeehouse-style hot beverages available now in the workplace. A game-changer for the market, […]
To promote its new rabbit pizza, New Zealand-based pizza company Hell Pizza created an attention-grabbing billboard that was made from hundreds of real rabbits. “Rabbit Pizza,” the billboard advertised. “Made from real rabbit. Like this billboard”. “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that […]
Meals.co.uk is looking to carve out a slice of the £3Bn UK market for home delivery of restaurant food with a move into the London area for its service that provides a delivery, logistics and marketing service for quality casual dining restaurants that do not have delivery in place. The move follows a successful one-year […]
Kellogg’s and VML have tapped into current late-night eating behaviours with a new campaign that encourages Crunchy Nut fans to snack on the sweet golden flakes when they have the munchies late at night. ‘Midnight Spooning’ is a multi-platform digital campaign inviting consumers who are over the age of 18 to enjoy their Crunchy Nut […]
Fox’s Biscuits, owned by the 2 Sisters Food Group, has appointed Cheil UK to be its strategic digital and social media partner following a competitive pitch process. Tasked with delivering Fox’s digital and social engagement strategy through a mix of stand-alone and integrated, multi-discipline marketing campaigns, Cheil will be responsible for both the planning and […]
Geometry Global, the recently merged entity of G2, OgilvyAction and JWTAction has recorded outstanding results for “The Scene” – a new advertising platform for CHIVAS18, the world’s leading purveyor of premium Scotch whisky. Reinvigorating Hong Kong’s fascination with movie-making, The Scene reached 10 million people and increased CHIVAS’ fan base by 50%. The Scene engaged […]
Blue Chip, the leading promotional marketing agency with offices in Manchester and London, has created a campaign partnership between cheese brand Pilgrims Choice and the UK’s best loved talent show Britain’s Got Talent. The show returns to ITV this weekend with judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams. Pilgrims Choice, which positions […]