Heineken has hinted it is to launch a home appliance for beer inspired by the success of the coffee machine as the result of a global tie-up with industrial designer Marc Newson. The brewer says the appliance will “revolutionise the way beer is experienced and enjoyed at home”. It declined to give further details ahead […]
http://www.youtube.com/watch?v=vj3xaxQMGyo For 100 years, Hellmann’s has been a part of America’s tables helping to turn meals into moments for families across the country. In celebration of its centennial, Hellmann’s brought together the best people, food and ingredients around the World’s Longest Picnic Table just blocks from Richard Hellmann’s original deli. Chef Mario Batali, Chef Tim […]
Waitrose has brought back its ambassador Alan Titchmarsh for a new TV campaign by Bartle Bogle Hegarty, promoting British apples. In the 40-second ad, which launches tonight, gardening personality Titchmarsh tells the story of “the brilliantly British apples” on sale at Waitrose. The film opens on scenes of rainy fields. Titchmarsh explains in a voiceover […]
Tavern Snacks has unveiled a revamp of its brand identity, including new packaging and an updated logo. Greenwich Design created the packaging for the brand’s salted peanuts, dry roasted peanuts, honey roasted peanuts and roasted cashews, as well as its newly launched chilli peanuts. The packaging for each was created using relevant colour cues and […]
Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum. Goodstuff Communications was involved at an earlier stage of the process. Havas Media had handled the business before Vizeum’s appointment in 2006. A spokesman for the […]
Moms know that fiber is an important part of their children’s healthy diets, but what they don’t realize is that few kids actually get the daily fiber they need. Nine out of ten children do not get enough fiber in their diet, which could contribute to occasional constipation. That’s why Kellogg’swants Mom to recognize that […]
It’s one of the world’s biggest spirit brands and most iconic straplines, but BBH were keen to revitalise Johnnie Walker’s “Keep Walking” for a new generation of drinkers in a rapidly changing world. A new campaign elevates the central idea of “Keep Walking” which is one of personal progress. http://www.youtube.com/watch?v=ZQAgeNM0j74 The campaign film ‘From the […]
http://www.youtube.com/watch?v=_RsENMy2hSE McDonald’s is launching a range of value breakfast products called the “Breakfast Snack Wraps”. The brand is introducing three new breakfast options: the sausage and egg Snack Wrap; the bacon and egg Snack Wrap and the egg and cheese Snack Wrap, supported by a new marketing campaign. The campaign, created by Leo Burnett, humorously […]
Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]
Based in Santa Cruz, coffee lovers Gabe Herz and Andy Clark have created a simple, sleek and affordable coffee-maker that uses the slow drip cold brewing method. Realizing that the available options for cold brewed coffee in the market are impractical and expensive, they designed the “Cold Bruer”—an attractive device that shows the user the […]