Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 – 13 and April 18 – 20, providing festival-goers a new way to experience Heineken with unique collaborations across music, food and art. Dedicated to legendary musical performances, the Heineken House will feature live […]
Modelo Especial continues to embrace its Mexican authenticity, with the national expansion of Modelo Especial Chelada. The specially-brewed “cerveza preparada” serves up an authentic blend of Modelo Especial with the refreshing flavors of tomato, salt and lime in a ready-to-enjoy 24 oz. can. The recipe was carefully crafted to deliver a true Mexican Chelada taste […]
Typically, take-away sushi is packed in uninspiring plastic boxes—as a wonderful exception to the rule, Singapore-based agency Kinetic has created a refreshing and colorful packaging for “Maki-San”, the city’s “first ever fully customizable sushi store”. At this innovative restaurant, customers would be able to choose exactly what goes into their Japanese rice rolls—to reflect this […]
The UK food and hospitality industry was out in force last night, raising an incredible £135,000 for its ongoing Food for Good campaign in aid of Farm Africa which is playing a vital role in tackling hunger in eastern Africa. The enormous sum was raised by over 200 guests from the industry at the Food […]
The Carlsberg Group has entered into an agreement to acquire 51% of Zatecky Pivovar in the Czech Republic. The brewery was established in 1801 and is located inside the castle walls of the city of Zatec, which is in the heart of the famous Zatec (Saaz) hops growing region. The brewery has a production capacity […]
The agency Tribal BBDO came up with a fun way to surprise McDonald’s drive-thru customers in Austria. They replaced the staff with quirky characters that included an opera singer, a wrestler, and many more. Many customers were good sports, but some were not amused.
AMP Energy and racing superstar Dale Earnhardt Jr. are excited to announce the debut of a new sour grape flavor, Dale Jr. Sour, available for a limited time at participating 7-Eleven stores across the country starting on April 2. Dale Jr. chose the new sour grape flavor for this limited edition AMP Energy product, which […]
America’s national pastime is teaming up with a variety of Kellogg snacks to celebrate the spirit of those who “Never Miss a Game.” Kellogg, Major League Baseball and legendary shortstop Cal Ripken, Jr. encourage fans to savor every moment of this baseball season, and share the lengths they’ve gone to never miss a game. Hall-of-Famer […]
As the Game Of Thrones‘ fourth season is coming up, the brewery Ommegang has come up with its third range of beers inspired by the Targaryen House. Named after the house’s motto, which is “Fire and Blood”, each label showcases Daenerys Targaryen’s three dragons— Drogon, Rhaegal and Viserion. The visual effects specialists from the series created […]
Brewing your own beer is a popular pastime in which experimentation is encouraged, but it’s unlikely anyone expected a beer made from a 35-million year old whale fossil. Jason Osborne, co-founder of Paleo Quest, a non-profit dedicated to advancing paleontology and geology, thought it would be the perfect way to get people talking about science. […]