Springetts Brand Design Consultants has redesigned the range of Young’s Meals – Young’s Seafood. The design objective was to make Young’s the most appealing choice on-shelf, increasing emotion and taste appeal. The Design Consultants also had to address range tiering and product navigation to encourage new consumers without alienating loyal consumers; to cement in their minds […]
Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign. In fact, it enhances the formula by adding […]
Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]
Walkers ambassador Gary Lineker kicked off an online “ingredient hunt” for the crisp brand in a TV ad airing on Channel 4. Abbott Mead Vickers BBDO created the wider campaign, while Velti was behind the online game, Gary’s Great Ingredient Hunt. It challenges players to a slot machine-style game where they must match two or […]
Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up with a new, original flavour. Using the hashtag #MyBenAndJerrys, tweeters can submit their suggestions for a new ‘core’ flavour and the best entry will be created by the brand, before being delivered to the winner’s door. Rhodri Morgan aka Moo […]
McDonald’s has redesigned its packaging to be rolled out worldwide. The brand design agency Boxer (UK and Chicago based) has designed the new packaging for McDonald’s takeout bags and fountain beverage cups. The new packaging also features QR codes as part of the design giving customers easy access to information from the ease of their mobile phones. Paul […]
Mooncakes are Chinese bakery products traditionally consumed during Mid-Autumn Festival—the 15th day of the eighth month in the Chinese calendar, during a full moon. All in good fun, Hong Kong lifestyle brand Goods of Desire has given the baked goods a ‘cheeky’ twist—by taking the other English and Cantonese meaning of “moon” into consideration, to […]
Red Bull’s latest advertising campaign, implying that those killed on the ill-fated maiden voyage of the Titanic could have survived had it carried the energy drink, has prompted complaints to the Advertising Standards Authority (ASA). The animated advert, originally released in Germany at the beginning of this year, has been adapted for a UK audience […]
Lipton Tea, America’s favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup packs for Keurig K-Cup single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app – an interactive application available on Lipton’s Facebook page. Just as Lipton K-Cups […]
hint, Inc.‘s founder and CEO, Kara Goldin continues hint water’s endless dedication to healthy living by joining forces with the Partnership for a Healthier America (PHA), including honorary chair First Lady Michelle Obama, to launch an initiative to encourage everyone to drink more water. The landmark effort hopes to encourage people to make a simple […]