The Doritos brand revealed that its Crash the Super Bowl contest — where consumers compete to have their own Doritos ads air in front of a television audience of millions — will be open to fans around the world. As part of this year’s contest, two lucky winners will see their ads air during Super […]
Grant’s Whisky is launching an on-pack promotional campaign offering customers the chance to get a reprint of the front page of a national newspaper from any historic day in the last century. The campaign was created by Bray Leino and a brand partnership with Historic Newspapers devised. Each bottle gives customers to chance to claim […]
Thanks to a collaboration between instant soup company Campbell’s and coffee machine maker Keurig, we will soon be able to make soup and coffee with the same machine. Creating a Campbell’s Soup K-cup of broth that works with Keurig’s single serve machines, the special soup pack will also come with a packet of dried noodles […]
The humble French éclair has always been the classic, more traditional choice compared to fancier desserts like macarons and soufflés. With French pastry chef Christophe Adam’s re-invented éclair, dessert fiends will have much cause for excitement. Using ingredients like yuzu, fresh strawberries, popcorn, and salted caramel, Adam created a whole new series of tempting flavors […]
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK. The app allows users to share a voucher code through Facebook that can be redeemed at participating on-trade locations. AB InBev says the […]
http://www.youtube.com/watch?v=4VAqLa1DZq4 New York Fries has launched television advertising that aims to introduce consumers to the brand’s new Premium Hotdog. The 30-second spot, done by Juniper Park in Toronto, comically encourages consumers: “Don’t accept knockoffs.” The quality of New York Fries Premium Hotdogs—which have no additives and no artificial ingredients—cannot be imitated.
http://www.youtube.com/watch?v=vPdJOwwiO0s Pepsi and the NFL have released a video in preparation for the first kick-off of Super Bowl 48, asking viewers: “Are you fan enough?” ‘March to 48’ is the first of two films from TBWA building anticipation ahead of the tournament and offers fans a glimpse of NFL greats like San Francisco 49ers coach […]
Japanese consumers looking for something to warm them up this autumn are in luck after Coca-Cola announced it has introduced the world’s first pre-heated carbonated drinks can. The hot Canada Dry Ginger Ale will be available from custom dispensing machines in the land of the rising sun from 21 October at $1.20 a pop. This […]
Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]
You can Pin it “to win it,” and you can crowd-source your Instagram stop-motion shorts and Vine videos. Now add the Instagram scavenger hunt to a growing list of innovative branded visual media campaigns. Heineken, a sponsor of the US Open, created an Instagram photo scavenger hunt to give its fans a chance to win two tickets to the […]