Water is key to the production of Bacardi rum. On average, it takes 12 liters of water to create one liter of any distilled spirit. At the Bacardi distillery’s island home in Puerto Rico, water conservation is an important component of the Bacardi Limited sustainability commitment. Water is used to clean the American white oak barrels in […]
Lay’s Kettle Cooked, one of the many brands from PepsiCo‘s Frito-Lay division, introduces a new chip style just in time for spring. Lay’s Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavours: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt. New Lattice Cut Kettle Cooked potato chips start […]
You might have come across beer advertised as ‘craft beer’ in the supermarket, but did you know that most of them are actually manufactured by big-name companies? Luckily, there is an iPhone app called ‘Craft Check’ to help you certify if the craft beer you’re drinking is made by an independent producer or a giant […]
Premium soft drinks producer Belvoir Fruit Farms has added a brand new offering to its canned drinks range. New Coconut & Lime Pressé is a move away from the traditional English fruit and flowers predominantly used in the Lincolnshire based company’s products. The pressé contains real coconut water from young green coconuts, real pressed lime […]
Spider-Man moseys along the streets, doing whatever a Spider-Man does, when he gets distracted by a baby version of himself in this latest teaser ad from Evian. It is only about 15 seconds into the ad that it becomes clear this is not an ad for a new blockbuster film, as the teeny doppelganger of […]
Maison M. Chapoutier announced that the 2013 Single-Vineyard Selections (Sélections Parcellaires) are officially offered for sale “en Primeur”. With their success since the 90s, the Chapoutier Primeurs have now become a unique opportunity to acquire Single-Vineyard Selections such as Le Pavillon, L’Ermite, Le Méal and De l’Orée in Ermitage or La Mordorée in Côte-Rôtie. These […]
Starbucks has announced that it plans to introduce beer and wine to thousands of stores across the US, in an attempt to increase sales and cater to evening customers. The coffee chain also plans to roll out an evening menu–diners can look forward to gourmet bites like bacon-wrapped dates with a balsamic glaze, parmesan crusted […]
For fans of The Walking Dead, Philadelphia-based Dock Street Brewery has crafted a unique beer that will satiate your inner zombie. Aptly named ‘Dock Street Walker’, it was made to celebrate the season finale of the hit AMC series. It also pays homage to the show with its special ingredient—smoked brains. No, not actual human […]
Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign. The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV […]
McDonald’s President and Chief Executive Officer Don Thompson announced that Chief Operating Officer Tim Fenton, 56, has decided to retire from McDonald’s Corp., effective October 1, 2014. He will continue to serve as COO during a brief transition period, and thereafter, as a Special Advisor to Thompson focused on global franchising, restaurant portfolio optimization and other […]