Tetra Pak, the world leader in food processing and packaging solutions, released the findings of its 5thbiannual environment survey, highlighting a rising demand for renewable materials and environmental labeling among consumers worldwide. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders. Renewable materials playing a more important […]
Southern Comfort is to launch its biggest TV push in the UK to date to build on the momentum generated by its popular “Beach” advert. http://www.youtube.com/watch?v=TrBMb82iv4Q The liqueur brand is to launch two separate ads to spearhead its “Whatever’s Comfortable 2.0” advertising strategy following the success of last year’s “Beach” ad. The advert, which featured […]
As part of a new restaurant trend to engage Millennials, Blimpie is one of a few quick service restaurants launching mobile game apps. Blimpie Run, available on Android and iOS operating systems, is part of a new mobile marketing strategy in Blimpie’s brand overhaul that also includes new store designs and menu offerings to attract […]
SAB Miller’s Ursus, one of Romania’s most iconic beer brands, has unveiled a rebrand with Pearlfisher. Pearlfisher’s challenge was to bring the Ursus brand identity and packaging in line with their new communications platform in order to create an integrated brand expression. Sarah Cattle, Pearlfisher creative director, explained: “We created a unique graphic and structural […]
Located in Cape Town, South Africa, the steampunk-themed coffee house Truth strives to serve its customers with great coffee. Designed by Haldane Martin and brought to life by coffee connoisseur David Donde, this coffee shop was designed around a cast iron vintage roasted drum, which uses convection currents to make stronger coffee. The interior of […]
Springetts Brand Design Consultants has redesigned the range of Young’s Meals – Young’s Seafood. The design objective was to make Young’s the most appealing choice on-shelf, increasing emotion and taste appeal. The Design Consultants also had to address range tiering and product navigation to encourage new consumers without alienating loyal consumers; to cement in their minds […]
http://www.youtube.com/watch?feature=player_embedded&v=lUtnas5ScSE Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios prove to be impressive collaborators as Chipotle takes the formula that worked so well two years ago—celebrity cover of a famous song + gorgeous long-form animation + potent environmental message—and replicates it for a new campaign. In fact, it enhances the formula by […]
Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]
Walkers ambassador Gary Lineker kicked off an online “ingredient hunt” for the crisp brand in a TV ad airing on Channel 4. Abbott Mead Vickers BBDO created the wider campaign, while Velti was behind the online game, Gary’s Great Ingredient Hunt. It challenges players to a slot machine-style game where they must match two or […]
Ben & Jerry’s has launched a Twitter campaign inviting ice cream fans to come up with a new, original flavour. Using the hashtag #MyBenAndJerrys, tweeters can submit their suggestions for a new ‘core’ flavour and the best entry will be created by the brand, before being delivered to the winner’s door. Rhodri Morgan aka Moo […]