Recetas Nestlé, Publicis Conseil/México and Digitas Mexico launch ‘Recipes vs Arthritis’, to help those suffering from arthritis regain their passion for cooking

Recetas Nestlé, Publicis Conseil/México and Digitas Mexico launch ‘Recipes vs Arthritis’, to help those suffering from arthritis regain their passion for cooking

Recetas Nestlé, with the help of Publicis Conseil/Mexico and Digitas Mexico, has created a platform to empower people who suffer from arthritis in their daily meal preparations while enhancing their quality of life. In Mexico, many have a strong passion for cooking; it is seen as an enjoyable experience of personal expression. Yet, arthritis diagnosis is 60% higher in Mexico than in the rest […]

Pan Macmillan Partners with Come Round to Launch ‘Pinch of Nom: Budget’ Cookbook with Nationwide House Party Campaign

<strong>Pan Macmillan Partners with Come Round to Launch ‘<em>Pinch of Nom: Budget</em>’ Cookbook with Nationwide House Party Campaign</strong>

Bluebird, an imprint of Pan Macmillan has joined forces with word-of-mouth marketing agency Come Round to celebrate the release of ‘Pinch of Nom: Budget,’ the first-ever budget cookbook from Pinch of Nom, the United Kingdom’s largest online food community. The Pinch of Nom cookbooks are #1 bestsellers, having sold over 4 million copies since the […]

Refreshing beer: Cisk brand update reflects heart and soul of the Med

Refreshing beer: Cisk brand update reflects heart and soul of the Med

London brand design agency bluemarlin has given iconic Maltese beer Cisk a contemporary refresh to secure its position as the leading brand at home and set it up as a strong challenger in growing overseas markets. Cisk, which is owned by Simonds Farsons Cisk and is over 90 years old, is a much-loved lager in […]

CHILLI launch full range packaging redesign for Fish Said Fred

<strong>CHILLI launch full range packaging redesign for Fish Said Fred</strong>

Food packaging design specialist, CHILLI, has completed a full range packaging redesign for New England Seafood’s ‘Fish Said Fred’ brand. New England Seafood asked CHILLI for help in creating a cohesive packaging design that would encompass its core range of fish fillets and whole fish, as well as being able to stretch into its new […]

FAB Finalists For The 25th FAB Awards Revealed!

FAB Finalists For The 25th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

Ticket – A Truly Differentiated, Low-No Beer Championing The Functional & Flavour Benefits of Saffron 

Ticket – A Truly Differentiated, Low-No Beer Championing The Functional & Flavour Benefits of Saffron 

As the most expensive spice in the world, it’s fair to suggest that anyone who dabbles with saffron has to be absolutely convinced by the various compelling health benefits of this mineral & vitamin rich ingredient.  The UK Low/no category is rude health as growing numbers of consumers seek to either curb or abstain from alcoholic […]

McCain Foods appoints Say It Now to boost its audio advertising with the help of conversational technology

McCain Foods appoints Say It Now to boost its audio advertising with the help of conversational technology

Say It Now, the voice assistant adtech firm, is partnering with McCain Foods, the family-owned business that is the world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, to deepen the organisation’s branding experience via actionable audio advertising. The campaign will see McCain Foods use Say It Now’s […]

HUNTER & GATHER Launches ‘Super Premium’ Limited Edition White Truffle Mayonnaise

HUNTER & GATHER Launches ‘Super Premium’ Limited Edition White Truffle Mayonnaise

Hunter & Gather, the behind the UK’s first and only Avocado Oil Mayonnaise range (and the number one challenger condiment brand at Ocado) is launching a limited edition truffle mayonnaise for the summer BBQ season that caters to growing demand for super premium & natural condiments.  The New! Avocado Oil White Truffle Mayonnaise is made in the UK from Avocado Oil, delicate […]

Ocado launches major ad campaign featuring its Ocado Price Promise, created by St Luke’s

<strong>Ocado launches major ad campaign featuring its Ocado Price Promise, created by St Luke’s</strong>

Ocado, the world’s largest dedicated online grocery retailer, is launching a new nationwide advertising campaign promoting its Ocado Price Promise value proposition, for the summer. Created by independent creative agency St Luke’s, the multi-media campaign leads with a TV spot in which, to illustrate just how extensive this is, St Luke’s subverts the superimposed “value” […]