Carl’s Jr. and Hardee’s announced their newest menu items with ads from 72andSunny. Hardee’s unveiled the return of its Texas Toast Breakfast Sandwich through an ad featuring bull rider and proud Texas native, Douglas Duncan. As the latest spot in their hunger campaign, “Toast is Bigger” reintroduces the Texas-sized breakfast to the Hardee’s morning menu. […]
There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]
Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]
If you thought weird weather that dispensed food only belonged to the fictional world—like in the animated film ‘Cloudy with a Chance of Meatballs’—think again. London-based avant-garde baker and creative director of ‘Eat Your Heart Out’, that previously created an edible hotel made of cake, Miss Cakehead created “ice cream snow”. The crazy weather that […]
A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market. “Our design team created a brand called Elli as the latest cool arrival to the U.S. dairy aisle,” says Ian McLean, […]
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]
Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and Grey Goose, into Weapon7. The seven-figure win entails running all digital and social media operations for Grey Goose, Dewar’s, Bombay Sapphire and Martini, as well as the flagship Bacardi rum brand. The brands were previously managed by various agencies, with […]
A former Burger King executive has been appointed by Ticco Foods as a food innovation and development manager. Joanne Richardson will be tasked with expanding the food service groups portfolio of products; including bakery and morning goods, speciality breads, desserts and ice cream, plus delicatessen, appetisers, savouries and main meals including cured meats, pasties, filled […]
Jamie Porter, one of the UK´s brightest young culinary talents, has taken up the position of head chef at the St Moritz Hotel in Cornwall. At the age of just 26, Jamie has amassed a wealth of experience, much of it alongside some of the nation’s best-known chefs. One of his mentors is Cornish legend […]
As the warm weather continues, consumers across the nation are flocking in droves to pubs and restaurants to enjoy the sun. But while consumers may be visiting pubs more while the sun shines, new research from Mintel reveals that they may not be aware of exactly how much alcohol they are consuming. When shown a […]