A twist-off, resealable wine cork, which doesn’t need a corkscrew, is set to be brought to market. The Helix twistable cork has been developed by Portuguese cork stopper producer Amorim, which has worked with US wine packaging company O-I for four years on the project. The Helix design features a twistable cork stopper, which fits […]
From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]
In Melbourne, there is a visually striking piece of architecture that stands out for its innovative use of material—the Prahran Hotel has a bar that has been built using gigantic concrete tubes. Usually concealed from view, these concrete water pipes have been used to create the street façade of the bar, giving it a chic, […]
Hampshire Cricket Club has seen improved performance and consistency in their recent games, fuelled by the nutrition brand, Kinetica Sports. Over the last 10 years cricket has become a faster sport and Hampshire Cricket Club decided to request the help of Kinetica to allow their team to have better support in health and fitness. So […]
Summer is quickly approaching, and according to Alpine Freezer — distributors of the frozen yogurt machine Alpine 360 — this warm season is likely to reveal interesting trends in frozen desserts among American consumers. The company explains that while frozen yogurt — especially in terms of self-serve options — has remained a popular option among […]
In an effort to spread smiles across the globe, Coca-Cola teamed up with Ogilvy & Mather New York and Pysop to create ‘The Wearable Movie’. An animated short clip was created, but to share the joy, the soda brand got its fans and other employees involved—and each of the animation’s frames was printed on a […]
Blue Marlin has created the branding and packaging for Forces Sauces, a table sauce range that raises funds for charities Stoll and The Royal British Legion. Both charities work to support vulnerable and disabled current and ex-servicemen and women across the UK. Forces Sauces will initially launch with two flavours – Corporal Ketchup and Brigadier […]
A very special brew is quenching the thirst of visitors and walkers in the Lake District thanks to an innovative Visitor Giving idea devised by responsible tourism organisation, Nurture Lakeland, and Cumbrian brewer, Jennings. ‘Nurture Lakeland Ale’ is a tipple differing from any other pint pulled in Cumbria, as 5 pence per pint is donated […]
If you love cheese, this chart is for you. Chart-maker Pop Chart Lab has produced ‘The Charted Cheese Wheel’, which categorizes 66 different cheeses from all over the world by the milk they are made from and their textures. From commonly known cheeses like Cheddar and Brie, to more obscure—and perhaps, smellier—ones like Stinking Bishop […]
In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]