Canada Beef Realigns to Maximize Asian Opportunities

Canada Beef Realigns to Maximize Asian Opportunities

In order to strategically align the Canadian beef cattle industry in the Asian market, Canada Beef is positioning its operations in the region to maximize current export opportunities and set the industry for future growth. “The Asian market continues to be an important market for Canadian beef and veal exporters providing opportunities to increase carcass […]

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury Fails to Trademark Dairy Milk Purple

Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]

The First Mexican Whisky is Born!

The First Mexican Whisky is Born!

The Best Spirit Company S.A. de C.V. announces that it is producing whisky in Mexico and have obtained all permits and certification from the local government and the Ministry of Economy of Mexico. “Our leading Brand ‘Williamson 18’ will be retailing at $8.00 per bottle in liquor stores in Mexico, and will be priced 20% […]

Red Wine Chemical May Protect Against Cancer

Red Wine Chemical May Protect Against Cancer

Paper by University of Leicester scientists shows resveratrol can still be used in the body after it has been metabolised. A chemical found in red wine remains effective at fighting cancer even after the body’s metabolism has converted it into other compounds. This is an important finding in a new paper published in the journal […]

Aunt Bessie’s Rolls Out New ‘Home Bake Yorkshire’ Spot From VCCP

Aunt Bessie’s Rolls Out New ‘Home Bake Yorkshire’ Spot From VCCP

Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP. The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits. The TV campaign has […]

Mondelez Launches Major Coffee Expansion in the Netherlands, Australia & Spain

Mondelez Launches Major Coffee Expansion in the Netherlands, Australia & Spain

Mondelez International, the world’s second largest coffee company, will expand its global coffee footprint, entering the Dutch and Australian markets through the Carte Noire and Velours Noir brands. In addition, the company will further expand its new Nespresso-compatible espresso capsule offering to Spain. In the Netherlands, Mondelez International will launch a full range of coffee […]

BrandOpus Creates New Look For Clover

BrandOpus Creates New Look For Clover

BrandOpus has created new designs for Clover spreads, with new branding using a ‘countryside horizon’ graphic. The consultancy began work on the project in April this year, having previously worked with parent company Dairy Crest on previous projects including Country Life butter. BrandOpus created a new identity that aims to appeal to new consumers, while […]

Kellogg’s Glow In The Dark Skate Park

Kellogg’s Glow In The Dark Skate Park

The Nutri-Grain Fuel On Skatepark that was launched at Sydney’s Moore Park in September, provided an opportunity for skate enthusiast to test their skills on an eight metre glow in the dark half pipe. The custom-built eight-metre wide half-pipe, fitted with infra-red sensors and glow-in-the-dark illumination, was one of the many features at the festival-style […]