Tostitos: Men Are The Biggest Offenders Of Double-Dipping

Tostitos: Men Are The Biggest Offenders Of Double-Dipping

No bowl is safe with nearly half of Millennial men, ages 18-34, admitting to conducting the biggest party foul in the book: double-dipping. To celebrate National Chip and Dip Day on March 23, Tostitos, a leading brand from PepsiCo’s Frito-Lay division, conducted a survey with ORC International interviewing more than 1,000 Americans from Feb. 14-17, […]

Smirnoff Readies Real-time Social Hub

Smirnoff Readies Real-time Social Hub

Smirnoff is developing an online app that allows fans to direct personalised videos of their nights-outs using content from all their social media channels. The ‘Mixhibit’ app, which is currently being trialled, incorporates selected photos, tweets and check-ins into a video set to a custom soundtrack. Users will be able to share videos through social […]

‘Whiskey-Flavored’ Typeface Illustrates The Tastes Of A 12-Year-Old Scotch

‘Whiskey-Flavored’ Typeface Illustrates The Tastes Of A 12-Year-Old Scotch

Scottish illustrator Steven Bonner has created a beautiful typeface for Ballantine’s Scotch Whiskey that reflects the tasting notes of the brand’s 12-year-old Scotch. The illustrator has created several illustrated letters, each of which represents one of the main tasting notes found in the whiskey, including cream, oak and pear. For instance, the letter ‘C’, crafted […]

Brazil is the New Market for Luxury Ice cream

Brazil is the New Market for Luxury Ice cream

While ice cream manufacturers may have previously targeted areas outside of the North of Brazil for luxury ice cream, latest research from Mintel reveals that times  – and locations for demand – are changing. Indeed, according to Mintel’s research, it is those in the North East who are currently the biggest consumers of premium ice […]

Is Plant Breeding the Solution to Fight Hunger?

Is Plant Breeding the Solution to Fight Hunger?

Not to be confused with or compared to genetic modification, plant breeding is an agricultural technology used for decades that might offer an abundance of affordable, tasty and nutritious foods for the growing world population, according to the March 19th issue of The Food Journal. In this issue, editors will examine the science behind plant […]

Finally An App That Tells You What To Tip!

Finally An App That Tells You What To Tip!

Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that. With version 2.0 of the app, Wavelength Media’s free tip calculator app is aiming to provide users […]

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking, particularly bottled water. Americans are gulping an average of 44 gallons of soda per a year, representing a 17 percent drop from peak soda consumption averages in 1998. Over the same period, the average amount of water […]