Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. A visual expression of the brand’s Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with […]
Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is a series […]
The UK’s most comprehensive water footprint food calculator has been developed by Sustain’s scientists: precise ingredients of any meal, plus country of origin gives the most accurate reading to date of a meal’s water footprint A brand new food calculator that gives a comprehensive water footprint of a full meal has been developed by scientists […]
Late night munchies are a staple in the hearts (and stomachs) of many Americans, whether due to all night study sessions, late nights on the town, or just a midnight craving for something savory. No matter the reason or their location, hungry people turn to Seamless, the leading mobile and online service for ordering delivery […]
Move over Greek yogurt! The legendary thykk yogurt of remote Icelandic villages has taken our shores by storm and earned a coveted place on Whole Foods shelves across the nation. In Iceland, yogurt, skyr, is thick, fat-free, protein and calcium rich, and low in sugar. A signature food of Iceland since the 9th century, it […]
A new economic impact study released shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly and indirectly contributes $246.6 billion annually to the U.S. economy. Jointly commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA), the Beer Serves America study shows that the industry generates […]
Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises and Norwegian Cruise Line to deliver an on-board cocktail training program, as part of one of the world’s most prestigious mixology competitions – Diageo Reserve World Class. Louise Higgins, Marketing Director, GTME Americas, said: “We are delighted to be investing […]
In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]
Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]
On March 28, Quebec will receive the last bottle of The Balvenie 50 Year Old released in Canada. As one of the most extraordinary whiskies to ever come out of The Balvenie distillery, The Balvenie 50 will be released to Montreal’s Signature SAQ, retailing for $49,400. This bottle is one of only 88 to ever […]