McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]
Spirits may be responsible for mayhem this All Hallows’ Eve, but they are likely to be of the man-made kind. Data on individuals monitored every 30 minutes for alcohol consumption shows drinking increases in general during Halloween, and that increase accelerates as the holiday falls closer to the weekend. Drinking violations for criminal offenders sentenced […]
DQ Vodka has been named the Luxury Brand of the Year in Poland. DQ, which stands for Distilled Quality, is a Swedish super premium vodka. The bottle’s nine parts are assembled by hand in Sweden. The aluminum rod, placed in the middle of the bottle, is made in the same UK factory that produces Bentley’s […]
Dozens of Congolese farmers began the first vegetable harvest this week at the Kitoko Food Farm, a joint project of the Gertler Family Foundation (GFF) and the Fleurette Group. Advanced farming techniques being used at the pilot project are yielding an array of stunning produce that is being sold at nearby markets, helping boost local […]
The Martinson Coffee will hit the streets of New York City this fall to show New Yorkers why you can’t fake real, kicking off the #YouCantFakeReal social media sweepstakes that will give one lucky winner a year’s worth of free coffee. On October 28, 2013, two Martinson coffee trucks will kick start the sweepstakes acting […]
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]
http://www.youtube.com/watch?v=TKQZVYqW7mo Australia’s number one vodka brand1 launches integrated activity from 26 October Diageo Australia has unveiled an integrated campaign to mark the bold arrival of its new premium full strength bottle spirit (FSBS), Smirnoff Double Black vodka. Unlike any other offering in the category, this double freeze filtered vodka with the quality of Smirnoff No.21 […]
Corner Bakery Cafe has launched a complete redesign of its CornerBakeryCafe.com website that allows guests to personalize their online and offline experience with their local Corner Bakery Cafe in ways not previously available through standard, fast-casual restaurant websites. The new website, created by digital agency, Rockfish, provides guests with a seamless, interactive experience across desktop, […]