Hornall Anderson Ignites New Doritos Branding

Hornall Anderson Ignites New Doritos Branding

Hornall Anderson has rebranded Doritos, creating new designs around the snack brand’s ‘ignite you’ positioning. The designs, which include a new logo, are shown across packaging for all the Doritos markets including the UK, US and Mexico, with the work carried out by Hornall Anderson’s UK office. Ali Whitely, Hornall Anderson UK creative director, said, […]

Fresh New-Look Website for Greenvale AP

Fresh New-Look Website for Greenvale AP

Greenvale AP, one of the UK’s leading supplier of fresh potatoes, has re-launched its corporate website, www.greenvale.co.uk,  with the distinct areas of the business more clearly defined, while communicating the company’s evolution from a simple potato trader to a leading, fully integrated, insight led consumer goods business. The website, which is significantly easier to navigate,  […]

India is the World’s Fastest-Growing Chocolate Market, But For How Long?

India is the World’s Fastest-Growing Chocolate Market, But For How Long?

From dark chocolate to milk chocolate, the affordable little luxury that is chocolate powers a seemingly recession-proof market, unhindered by recent economic downturns. As the ultimate indulgence, chocolate appeals to a wide range of consumers creating a thriving market, particularly among the urban populations in India. India is the world’s fastest growing market for chocolates. […]

Ice Cream Gets Dressed Up With Googly Eyes

Ice Cream Gets Dressed Up With Googly Eyes

Barcelona, Spain-based ice cream parlour Eyescream sells imported shaved ice cream from Taiwan. Of which, the dessert has a unique texture, that’s somewhere between a sorbet and ice cream, and may be considered “ugly” looking to some. “An amorphous mass of ice cream with lots of sauces and toppings falling above and the sides,” according […]

Bud Light Lime Introduces Straw-Ber-Rita

Bud Light Lime Introduces Straw-Ber-Rita

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels. The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in […]

Eggs, Spring and Food Poisoning

Eggs, Spring and Food Poisoning

The egg has been associated with festivals celebrating spring for many centuries. Decorating eggs for Easter is a tradition that dates back to the 13th century or earlier. Eggs were formerly a forbidden food during the Lenten season, and there are rituals in many countries involving painting and decorating them to mark the end of […]

Nestlé Canada Recalls Kit Kat Chunky Peanut Butter & Chunky Hazelnut Bars

Nestlé Canada Recalls Kit Kat Chunky Peanut Butter & Chunky Hazelnut Bars

With an abundance of caution, Nestlé Canada is voluntarily recalling Kit Kat Chunky Peanut Butter and Kit Kat Chunky Hazelnut bars. The recall affects only the 48g size bars of these two limited edition Kit Kat Chunky products.  No other Kit Kat product is affected. Product UPC KIT KAT CHUNKY Peanut Butter 48g 0-59800-29936-7 KIT […]

Kings Food Markets Debuts Premiere Store In Gillette, New Jersey

Kings Food Markets Debuts Premiere Store In Gillette, New Jersey

Kings Food Markets (Kings) opened its newest location in Gillette, N.J. with a signature pasta-ribbon cutting ceremony beginning at 10:00 a.m. The Gillette store not only incorporates the features Kings has piloted in other locations since its brand relaunch in 2012, but it also introduces many new concepts. Shoppers arriving in the Gillette store immediately […]