Millions of families will be able to increase their intake of important nutrients in the morning as Nestlé improves some of its most popular breakfast cereals. Cereal Partners Worldwide (CPW), Nestlé’s 50/50 joint venture with General Mills, has committed to reducing the sugar content of 20 Nestlé breakfast cereal brands popular with children and teenagers […]
Rhuby, the all natural Swedish rhubarb liqueur, hosted an all-female cocktail competition final at The London Cocktail Club, Shaftesbury Avenue. The event took place on the 10th October 2012, during London Cocktail Week and aimed to raise awareness for Breakthrough Breast Cancer. Judging this novel event was Ylva Binder, founder of Rhuby; Solveig Sommarström, master […]
Justin King, Chief Executive of Sainsbury’s, today called on the food industry to move to universal front of pack nutritional labelling combining multiple traffic lights (MTLs) and Guideline Daily Amounts (GDAs). Speaking at the industry’s Annual IGD Convention, he announced Sainsbury’s will be making a decisive move designed to encourage both food retailers and manufacturers […]
A research symposium in China, supported by Nestlé, will examine how specific nutrients might be used to address cardiovascular disease. The event, organised by the Nestlé Research Centre in Beijing and the Chinese Society of Cardiology, will bring international experts together to discuss how focused nutrition research could help to tackle problems like high cholesterol […]
PepsiCo announced the rollout of its Pepsi Interactive Vending machine pilot program (www.pepsiinteractivevending.com), allowing consumers in select U.S. locations to buy, gift and play games with PepsiCo beverages. Pepsi’s Interactive Vending equipment, state-of-the-art units that feature full touch-screen technology, is currently located at five General Growth Properties’ (GGP) malls: Columbiana Centre (Columbia, S.C.) Clackamas Town […]
Cow & Gate, the iconic baby feeding brand, today announces the launch of its new advertising campaign, spearheaded by a category defining TV ad, ‘Supergroup’. The campaign and strategy is devised by BETC London. The campaign launches the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the […]
Consumers in China will now be able to enjoy a smoother cup of coffee as Nestlé relaunches its popular Nescafé 1+2 Original to meet their changing tastes. The company has spent four years developing the new recipe, which is based on extensive research into consumer preferences. Nestlé has found Chinese people now expect a richer, […]
After a successful launch period, GreenVale Farm Fresh potatoes, the first branded product from Greenvale AP, one of the UK’s leading potato suppliers, has increased its distribution and is now available nationally in over 600 Tesco stores. The brand has also been listed in 15 Booths stores in the North West. The increased distribution comes […]
Costa Coffee is giving its fans the chance to star in its latest TV advert – and show off their singing talent. Costa’s latest advert, airing at 9pm on Channel 4 this Friday 5th October, brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they […]
In the fall, as you put away your bikini and start to layer on thick sweaters, it can be tempting to give in to cravings. For those looking to manage their weight and outsmart hunger*, Kellogg’s® Special K® is introducing newly reformulated Special K Protein Plus® cereal and is adding delicious new flavors to their […]