With the Tesco horse-meat scandal still fresh in the public’s mind, MTA Food couldn’t have chosen a better time to launch their ‘Meet the Alternative’ range. Designed to capitalise on the continued growth in the meat free market, the products offer a welcome alternative as they are manufactured to look and taste like the meat […]
Convenience store chain 7-Eleven has updated its coffee concept with redesigned coffee cups, napkins and plastic bags. The International chain approached design agency BVD in the summer of 2012, to redesign its coffee concept and the new identity was implemented in Sweden at the end of the year. Speaking about the redesign, Rikard Ahlberg, Senior […]
In a first-of-its-kind alliance, India Brand Equity Foundation (IBEF) has facilitated an alliance between Premiere Teas – a leading Indian exporter of teas, and Café Schneider – one of the finest cafes in Switzerland, for launching India’s finest teas – Darjeeling Tea – at Davos, during the Annual Meet of the World Economic Forum. “What […]
Marston’s PLC, one of the UK’s leading brewers and pub operators, and the world’s largest brewer of cask ale, has selected Ruckus Wireless to supply its Smart Wi-Fi equipment for use within Marston’s pubs and restaurants nationwide. With over 2,000 locations across the UK, Marston’s wanted to better leverage Wi-Fi to improve the customer experience […]
BECK’S opened a pop-up “jewellery store” in Beverly Hills to celebrate BECK’S SAPPHIRE, the latest innovation in high-end beer. For the official opening, BECK’S SAPPHIRE hosted a private event last night featuring a mix of rising stars from across greater L.A. Celebrities in attendance included Shenae Grimes, Jessica Lowndes and Krysten Ritter. The brand will […]
Diageo has launched the second part of its Guinness: ‘Made of More’ advertising campaign. The ad went live on social media last week and will premier in the UK on January 24. The spot that was created by AMV BBDO, will have both a 60-second and a 30-second creative. It is a follow up to […]
One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]
Mars Incorporated has been ranked 95 on the FORTUNE 100 Best Companies to Work For list. The annual ranking compiled by ‘Great Place to Work’ Institute includes the most admired businesses as recognized by employees. The list, announced by FORTUNE and featured in the February edition of its magazine, honoured the top 100 companies to […]
Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]
McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]