Diageo, owner of Guinness, announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – “Made of More” – and features a TV advert entitled “Cloud”, to be exclusively previewed on the UK and Irish Guinness Facebook page on 1st […]
The outstanding international growth of WILLIAM LAWSON’S® Blended Scotch whisky has been recognised by the IWSR (International Wine & Spirit Research) in its recently published 2011 Elite Brands list. The Bacardi-owned whisky has successfully established itself in the Elite Brands list for a 5th consecutive year and is proud to have risen three places to […]
The “will they”, “won’t they” suspense continues in this much reported deal. Should Diageo’s offer of Rs.1300 a share be accepted by Mallya, it will make the deal worth $800 million. Considering Kingfisher Airlines woes and further debts in his Spirits business, this time round, the mercurial Mallya might be easier to negotiate with. We […]
ore Americans than ever are choosing natural and/or organic foods according to the fifth annual Whole Foods Market® Food Shopping Trend Tracker Survey. The research revealed that nearly three out of four Americans (73 percent) don’t want to compromise on the quality of the food they buy regardless of current food prices and nearly two-thirds […]
The internal fight between the parent and the shopper A new global study into shopping behaviour has for the first time identified a paradox in the way parents shop for baby food and toys. When it comes to shopping for baby food and toys, parents suffer from a range of highly conflicting psychological impulses: highly […]
Heineken N.V. (‘HEINEKEN’) announced that at today’s Extraordinary General Meeting (‘EGM’) in Singapore, shareholders of Fraser and Neave, Limited (‘F&N’) voted in favour of the proposed disposal by F&N of its direct and indirect interests in Asia Pacific Breweries Limited (‘APB’) and F&N’s interest in the non-APB assets held by Asia Pacific Investment Private Limited […]
The Coca-Cola Company today announced a partnership with JBF Industries Ltd. to further expand production of the plant-based material used in the Company’s PlantBottle™ packaging. The supply partnership will help Coca-Cola continue its leadership in bringing renewable, lower-carbon plastics to the marketplace and move the Company closer to its target of using PlantBottle™ packaging technology […]
Fiona Cairns Ltd was commissioned to make the Royal Wedding Cake for the Duke and Duchess of Cambridge last year and has supplied Waitrose for more than twenty years. To mark the opening of the Springfield Street store, Fiona Cairns will be giving away 1,000 limited edition Leicestershire-inspired fairy cakes with designs including Market Harborough’s […]
Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, today confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012. The store will also be the first Starbucks location to feature espresso sourced and roasted locally […]
Carlsberg Group announced today that it has entered into a strategic partnership agreement with Singha Corporation, the leading brewery group in Thailand and owner of the best-selling Thai beer brand, Leo Beer, as well as the very popular Singha Beer brand. Under the new partnership, Singha Corporation and Carlsberg will form a Joint Venture which […]