With consumers’ love of hot sauce showing no signs of slowing, PepsiCo’s Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay’s TapatioLimon flavored potato chips and Cheetos Tapatio flavoured snacks. The two new product offerings join […]
Between Baron Philippe de Rothschild’s Mouton Cadet, the number one selling Bordeaux and the Cannes Film Festival, the most reputed and recognised film event in the world, the encounter was beautifully obvious. 22 faithful years later, Mouton Cadet is still the Official Supplier of Wine to the Festival. In celebration of the 66th Festival, Mouton […]
As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]
Did you ever have such a wonderful dream that you hoped it would not end? This is the very subject being addressed in a new advertising campaign by the California Milk Processor Board (CMPB), the creator of GOT MILK? The CMPB is showcasing another occasion during the day to stop and have a glass of […]
What is the definition of a perfect mom? According to a survey by The Quaker Oats Company, a subsidiary of PepsiCo, more than 90 percent of moms say there is not one definition of the perfect mom or that it means different things to different moms. Whether it’s balancing work and family life or deciding […]
IMG Worldwide, the global sports, fashion and media company announced today that it has entered into a new partnership agreement with Carlsberg China. Effective immediately, Carlsberg is the exclusive beer partner of the Chinese Super League (CSL), China’s top-flight football league for the next three years (2014-2016). Financial terms of the transaction were not disclosed. […]
Following the brand’s move to reduce the sugar and calorie content of its formulation using the stevia extract, Glaceau Vitamin Water is now adding a new variant to its rainbow portfolio. New citrus-guava flavour Sunshine features an exciting vitamin mix including vitamin D. To drive trial of the Sunshine SKU at launch, packs will feature […]
Nestlé is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers. The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing […]
The Dreyer’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Dreyer’s Fruit Bars, which will now be known as Dreyer’s Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation — Coconut Waters bars — is the […]
NBA sensation Tracy McGrady is inviting fans to make the hottest season of the year, summer 2013, the most unforgettable experience ever by participating in the “Evolution of Hydration.” Beginning April, fans are encouraged to text their answer to the question “What’s T-Mac drinking” with the opportunity to be one of the lucky 10 grand […]