Special K Tweet Shop

Kellogg’s opened a pop-up shop in SOHO, London that bridges the gap between social currency and real-life money. The shop offers you a menu of Special K Cracker Crisps and accepts Tweets as currency to buy them. Combining social media and real-life interaction the promotion not only engaged those that tweet to buy a special […]

New Nestlé research collaboration seeks alternatives to salt

New Nestlé research collaboration seeks alternatives to salt

Nestlé is establishing a collaboration with a US life sciences company, Chromocell Corporation, to identify compounds with the potential to be used as taste-giving ingredients in a range of foods. The collaborative project will help advance Nestlé’s nutrition, health and wellness agenda by enabling the company to further enhance the nutritional profile of its products. […]

BALLANTINE’S ADDS BMW MASTERS TO GLOBAL GOLF PLATFORM

BALLANTINE’S ADDS BMW MASTERS TO GLOBAL GOLF PLATFORM

Ballantine’s signs sponsorship agreement with the BMW Masters for the next three years. The inaugural US$7million tournament will take place in Shanghai from 25 – 28 October 2012. Since its founding in 2008, the Ballantine’s Championship has become one of the most prominent events on the professional golf calendar. The BMW Masters further enhance Ballantine’s […]

Turner Duckworth’s designs for Coca Cola – Summer Olympics 2012

Turner Duckworth’s designs for Coca Cola – Summer Olympics 2012

Released during the Summer Olympic Games, these special edition packs celebrate Coca-Cola’s partnership with Team USA. Turner Duckworth used horizontal stripes to express the movement, energy and context of various popular sports, and at the same time evoke that most American of symbols, Old Glory. The designs were then carried across multiple pack formats and […]

Taco Cabana names new leadership team to support growth

Mexican fast-casual chain promotes from within to name new VP of Operations and VP of Finance SAN ANTONIO, Texas – Taco Cabana, known for its Mexican patio cafe environment and true flavors of Mexico-inspired menu, announced today that two members of its leadership team were promoted to key roles within the company. Mark Phillips was […]

Coca‑Cola Recycles 10.5 Million Bottles As Part Of London 2012 Sustainability Pledge

Coca‑Cola Recycles 10.5 Million Bottles As Part Of London 2012 Sustainability Pledge

The Coca‑Cola System in Great Britain (‘Coca‑Cola’), has today announced that it has recycled 10.5 million bottles collected from the London 2012 Olympic and Paralympic Games, returning them to GB shelves as part of new bottles. This will result in 42 million bottles, each containing 25% rPET. The success of this large-scale bottle-to-bottle recycling process […]

October is Fair Trade Month: Celebrities, brands, retailers and community organizers unite to celebrate and promote Fair Trade

Fair Trade USA launches campaign to increase awareness of Fair Trade and deliver record impact to farmers and workers across the globe Fair Trade USA, the leading certifier of Fair Trade products in North America, kicked off the ninth-annual Fair Trade Month today with the launch of a campaign that underscores the power consumers have […]

Guinness to launch ‘Made of More’ advertising campaign

Diageo, owner of Guinness, announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – “Made of More” – and features a TV advert entitled “Cloud”, to be exclusively previewed on the UK and Irish Guinness Facebook page on 1st […]