For ice cream lovers who only indulge on special occasions or limit themselves to a weekly treat, Ben & Jerry’s has created Moo-phoria, a new line of light ice cream with satisfyingly euphoric flavours.
Moo-phoria pints are full of all the wonderful chunks and swirls that fans adore, along with rich and creamy vanilla, chocolate, caramel and peanut butter flavours. What’s missing? Sixty to seventy percent fat and at least 35% of the calories found in traditional ice cream. Each ½ cup serving of Moo-phoria has 140-160 calories. And like all Ben & Jerry’s flavours, Moo-phoria doesn’t have artificial sugar substitutes or sugar alcohols.
“Ben & Jerry’s tries to offer a little bit of something for everyone,” said Dena Wimette, Senior Innovation Manager. “We’re excited to have an incredible new option for our fans who say they can’t be trusted with a pint of Ben & Jerry’s in their freezers.”
Moo-phoria pints are available in three hard-to-resist flavours:
- Chocolate Milk & Cookies — Chocolate and vanilla light ice cream swirled with chocolate chip cookies. 140 calories per ½ cup serving.
- Caramel Cookie Fix — Vanilla light ice cream with shortbread cookies and salted caramel swirl. 150 calories per ½ cup serving.
- PB Dough — Chocolate light ice cream with gobs of chocolate chip peanut butter cookie dough. 160 calories per ½ cup serving.
In addition to the famous chunks and swirls, Ben & Jerry’s sources organic milk and cream for the base mix of each Moo-phoria flavour.
Moo-phoria is coming soon to grocery stores nationwide for a suggested MSRP of $4.89. Fans can use the Ben & Jerry’s flavour locator to find a store or Scoop Shop near them. Moo-phoria will also be available at Ben & Jerry’s online store.
Source: Ben & Jerry’s