Available from the 31st July in 250ml bottles, Bio-tiful Dairy will launch an exclusive Raspberry Kefir Smoothie with the upmarket retail giant, accompanying Bio-tiful Dairy’s Original Kefir and Morello Cherry Kefir Smoothie on Waitrose shelves.
The new Raspberry Kefir Smoothie is elegant and luscious with a silky, smooth texture that perfectly accentuates the fresh and luxurious taste of Bio-tiful Dairy’s original Kefir. The summery flavour has been created to give consumers a new and delicious way to enjoy this increasingly popular authentic health drink. Aside from being packed with billions of gut-friendly bacteria, Kefir is also high in protein and calcium, making it the perfect on-the-go breakfast or satisfying snack for the health-conscious.
As with all Bio-tiful Dairy products, the new Kefir smoothie is made with the highest-quality, locally sourced British milk and authentic 2,000-year-old live cultures. The probiotic smoothie has a long list of health benefits which have been studied and proven over the centuries, including supporting digestion and immunity and boosting energy levels. It is a source of essential vitamins and minerals (including B12 and B2), as well as being naturally low in lactose and gluten free, with absolutely no added refined sugar.
The Raspberry Kefir Smoothie joins the existing Bio-tiful range featuring organic and conventional milk varieties of original Kefir, Baked Milk Kefir and the existing Kefir Smoothies: recent addition Strawberry & Grapefruit, Morello Cherry and Honey & Mint Kefir Smoothie. Bio-tiful Dairy now sells over 60,000 bottles per week, with the products available from major retailers across the UK, including Waitrose, Sainsbury’s, Co-op, Ocado, Amazon Fresh, Whole Foods Market and Selfridges.
Bio-tiful Dairy recently rolled out its first above the line national marketing campaign following rapid sales growth and expansion.
Natasha Bowes, CEO and founder of Bio-tiful Dairy, comments: “We are delighted with the launch in Waitrose stores, it‘s the perfect fit for us and it gives more people in the UK the opportunity to enjoy our products. The demand for a delicious answer to good digestion is growing fast, and Bio-tiful Dairy caters perfectly for this! UK consumers are becoming increasingly aware of the importance of good digestion and the positive effects of drinking Kefir, and we are so pleased with the opportunity to share the unmatched health benefits of this ancient bio-live drink.”
Source: Bio-tiful Dairy