The design re-envisions the online purchasing of tea by weaving captivating content throughout Tetley’s websites to create a sensory driven buying experience.
Using the Acquia Experience Platform to house rich content and embed it throughout the user journey, visitors to the site will now be immersed in relevant, personalised content that will inspire and engage them as they make their purchasing decisions.
Though every region that Tetley operates in sells a unique collection, the brand globally shares common business codes. BORN’s creative team developed a thorough understanding of these codes and successfully created a unique global template supported by Acquia Cloud Site Factory that can be used by all regional websites, without impacting their individual approaches.
Channan Sawhney, Tetley Tea’s global head of digital marketing, said she and her team hired BORN because the firm “understands the bigger picture, has one of the best design and user experience teams and knows the power of the medium. Whether it is a premium cutting edge design, or it’s consumer journeys – and especially when it’s eCommerce – I was extremely happy with the output as well as the wealth of knowledge in the BORN team. Overall, it’s one of the most successful digital projects that Tetley has launched and we are very proud of it!”
To best support Tetley’s new content-led approach to digital, BORN was also engaged to create assets for Tetley, including shooting new product and lifestyle photography and photo retouching services. The result is an unrivaled user experience that drives traffic and conversions.
“BORN is delighted to work with Tetley Tea in its digital transformation and its pursuit to access the billions of people who consume its beverages as a way of life. It’s a great honor to have worked with such an iconic brand,” said Prakash Gurumoorthy, BORN’s managing director for Asia-Pacific.
The site was designed using a mobile first approach and is fully responsive.