Brandimage Designs the New and Distinctive The Macallan’s Double Cask

Brandimage, a leading global consultancy of brand equity architects and designers, is proud to announce that following the sensational release of The Macallan’s 1824 Masters Series, Brandimage now brings to life the first edition of the global relaunch of The Macallan domestic portfolio: the Double Cask.

The creative challenge was to express all the iconic elements that make up the prestige and the heritage of The Macallan brand, and create a homogeneous balance with newly created attributes.

Undoubtedly, to better embody the Double Cask’s distinctive American sherry seasoned oak, Brandimage created a design that features the unique pattern of Macallan’s signature triangles, as well as the emblematic brand lock-up of The Macallan, and hand-drawn casks. The emblematic logo and the golden trim, that were perfected for the 1824 Masters series, are also found on the Double Cask, ensuring that The Macallan brand story is consistent, powerful and refined, and their whiskies are rooted in timeless luxury.

Created from the perfect balance of sherry seasoned European and American oak casks, Double Cask 12 Years Old brings a distinctive character to the fore, whilst presenting flavours familiar to both the Sherry Oak and Fine Oak ranges. The result is a new interpretation of the signature 12 Years Old Macallan; sweet, yet balanced and honeyed in character.

Source: Brandimage

  Alcohol, Beverage, Branding, Double Cask, New Look, Packaging Design, The Macallan, USA, Whisky