Burger King Responds to McDonald’s Sassy Ad Insulting its Drive-Thrus

McDonald’s recently launched a cheeky directional billboard in France that poked fun at Burger King’s inconvenient drive-thru locations.

It looks like the latter isn’t going down without a fight though–and with humour. The fast food chain has teamed up with agency Buzzman to create this amusing spot in response to the Golden Arches.

The message is simple–fewer drive-thrus? No problem, because loyal Burger King fans wouldn’t mind going the extra mile for their Whopper.

  Advertising, Battle, Burger King, Buzzman, Campaign, Fast Food, France, humour, McDonalds, Response