“Carlsberg’s continued sponsorship of this league is a great asset for the Carlsberg brand and continues to cement its position as the beer of football,” says Mike Thompson, Marketing Director, Carlsberg Group. “The film ‘Take your seats’ embodies the excitement every fan feels ahead of the upcoming season.”
Lifetime Barclays Premier League moments
Through this film, great once-in-a-lifetime moments can be relived by football fans. The film shows last-minute goals and dream debuts, plus flashes of inspiration. Some examples are David Beckham’s half-way line wonder goal and Gabby Agbonlahor’s second-half hat-trick.
History of Carlsberg’s football sponsorships
The Carlsberg brand has a long association with football and the partnership with the Barclays Premier League provides a unique platform with which to connect with consumers and football fans around the world and drive greater engagement with the Carlsberg brand.
Carlsberg’s official three-year beer partner agreement with the Premier League began in the 2013/2014 season and is effective for the next two seasons. Carlsberg is also the official beer partner of Liverpool FC and many other Premier League clubs.
The 2014/2015 season starts on August 16.