Will 2019 be the Year Non-Alcoholic Beer Explodes into the Mainstream?
Our drinking habits are changing fast and the beer industry is transforming alongside these trends.…
Cruzcampo Rediscovers Its Historic Character with New Brand Visual Identity by Bulletproof
HEINEKEN has partnered with the London office of strategic brand design agency Bulletproof to reignite…
Jane Walker to Bring ‘Signs of Progress’ to Washington, D.C. for the 2019 Women’s March
The #WomensWave is coming. Jane Walker is showing up at the 2019 Women’s March on…
Nude Brand Creation Develops the Packaging & Identity for New Alcohol-Free Beer Peroni Libera
Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera…
Music Legends Metallica Team with Arrogant Consortia to Launch Enter Night Pilsner
Metallica and Arrogant Consortia (a Stone Brewing imprint) have announced Enter Night Pilsner. Launching in the US now, and…
Ocean Spray’s New Push Provides a Fresh Perspective on What it Means to be a Farmer-Owned Coop
Ocean Spray has launched a new advertising campaign dubbed Ocean Spray. Act Tiny. Be Mighty. to tap…
Bud Light Elevates Transparency in the Beer Industry with New On-Pack Ingredients Label
Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts…
Burns Group Launches Campaign for Spiked Still Water Brand, Pura Still
Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies…
China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization
“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in…
Heineken Debuts Alcohol-Free Beer Heineken 0.0
Heineken USA presents its latest and most exciting innovation, Heineken 0.0, an alcohol-free malt beverage brewed…
Elmwood Brands Kopparberg’s New Drinks Concept, Balans Aqua Spritz
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua…
Denomination Gives Adult Soda Brand Somersault Extra ‘Pop’
New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult…
Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul
Pepsi is launching a new global marketing platform with the strapline: “For the Love of…
Alexander’s New Beer Highlights the Plight of Farmers on the Gaza Border
Over the last couple of years, the southern border area between Israel and Gaza has…
Speyburn Launches US Gifting Campaign in the Run up to Christmas by YesMore
Scottish Speyside malt whisky brand, Speyburn, has launched a campaign on social media, supported by…
Man is Saved by His Future Self in Drink Driving Ad by BBH China for Harbin Beer
How do you get young drinkers to think twice about driving drunk, when they don’t…