Judge Cans New York Soda Ban
New York Mayor Michael Bloomberg was dealt a stinging blow on Monday when a state…
PepsiCo Dream Machine Recycling Initiative Support EBV with Disabilities
PepsiCo, in association with its Dream Machine Recycling Initiative, presented a $500,000 donation to the…
DOC360 is now “Slam-able” in Ball’s Alumi-Tek Bottle
DOC 360, the “bold, refreshing soft drink that obliterates the ordinary,” is now available in…
Creativeland Unveil New TVC For Frooti
Year after year, Creativeland kicks it up a notch with its campaigns for brand Frooti.…
EBOOST and SodaStream Join Forces
SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a…
True Drinks Supports Michelle Obama’s Initiative for Healthier Food Options for Children
True Drinks, a healthy beverage provider with major entertainment and media company licensing agreements for…
Sean “Diddy” Combs and Mark Wahlberg Join Forces to Launch AQUAhydrate
Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced a joint venture with Southern…
Ten Biggest F&B Companies Failing People Who Grow Their Ingredients
The social and environmental policies of the world’s ten biggest food and beverage giants need…
Gavin DeGraw Launches Third Annual Folgers Jingle Contest
For more than 27 years, the Folgers Best Part of Wakin’ Up jingle has been…
Mary Lewis To Chair Packaging & Design Jury At The FAB Awards
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and…
Red Bull Launches Three New Flavours
Red Bull has announced its marketing campaign for the launch of the Red Bull Editions;…
Nescafe Launches New Variant Into Gold Blend Range
Nescafe Gold Blend is back on screens with a media campaign designed to drive trial…
Mountain Dew Launches New Beverage
Dawn breaks this morning on Kickstart, an entirely new sparkling juice beverage from Mountain Dew.…
New Faces For Iconic GOT MILK? Billboard Revealed
Just in time to proudly celebrate National Girl Scout Cookie Day, the California Milk Processor…
Energy Beverages Keep Their Edge by Losing It
While the energy drinks and shots market may be a small component of the non-alcoholic…
Energy Drink Labels Don’t Tell you Enough
Step aside coffee, energy drinks are taking over! About half of all adults have tried…