Coca-Cola Unveil New Calories Conscious Sprite

Sprite SteviaIn a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March.

The reformulation has enabled the number of calories in the brand to be lowered by 30%.

Sprite’s use of stevia extract also enables the brand to provide its most refreshing taste ever, which has tested extremely well with consumers.

Both the improved taste and the reduction in calories will be communicated on pack with ‘Now most refreshing taste ever’ and ‘30% less sugar’ messaging.

The reformulation will be introduced across the whole of the regular Sprite range. Sprite Zero will remain available for consumers that prefer a zero sugar, no calorie alternative.

Nick Canney, VP, Sales & Marketing at CCE, comments:

ARdl2_Sprite 500ML REDISCOVER“To reduce the calories so significantly on one of our biggest sparkling brands, while at the same time improving the brand’s great taste, is a major milestone. We remain committed to reducing the sugar content of our brands to offer consumers a wide choice of low and no calorie variants. As the number one lemon and lime flavoured soft drink, Sprite is in an ideal position to lead the way with its updated formulation that provides the ultimate refreshment.”

“We recommend retailers make sure they stock up ahead of the increased marketing investment, as we expect there to be a strong consumer demand for the new range,” added Nick.

The launch of Sprite with stevia will be supported by a four month marketing campaign from the end of April that includes TV, press, online and in-store POS.

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