Coca-Cola has created a new campaign that adorns their cans with temporary tattoos of family names.
The innovative cans come with common Latino family names printed in reverse, which can be applied onto skin by removing the sticker, and with the help of the condensation on each can.
The meaningful campaign comes in celebration of National Hispanic Heritage Month, which runs through 15 September to 15 October 2015. Each can comes with the hashtag #OrgullosoDeSer, Spanish for “proud to be”, referring to the Latino pride for their own family names.
Unfortunately, these cans are not available for purchase. However, if you are interested in the campaign, you can order a bottle with your personalized surname at their Celebrate Heritage page.
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