Coca-Cola has unveiled a new television commercial that comprises of short videos clips submitted by its fans.
Called ‘This Is AHH’, it was put together by ad agency Wieden + Kennedy. To produce the 30-second long ad, the brand invited teens to submit their best interpretation of what it feels like to take a sip of Coke.
According to Adweek, Coca-Cola received over 400 submissions, but only chose 40 to be featured in the ad. Stitched together like a Vine video, the ad shows some crazy ideas and interpretations by Coke fans.