Coca-Cola’s Quirky New Ad Wants to Spread Happiness to Unlucky Drinkers

To show how its soda spreads happiness, Coca-Cola has unveiled its latest ad highlighting how the simple gesture of sharing its soft drink goes a long way in encouraging positivity.

In the quirky spot, unfortunate things happen to various individuals, from a guitarist breaking a string to a man rescued from a burning house.

Each person offers their bottle of Coke to the next to soothe their pain, as the ad works its way up to a hilariously ludicrous conclusion.

The spot, which aired on February 22 during the Oscars, was created Wieden+Kennedy Portland and directed by MJZ’s Dante Ariola, with post-production from The Mill.

  87th Academy Awards, Advertising, Beverage, Coca Cola, Disaster, Happiness, Non Alcoholic, USA, Wieden+Kennedy Portland