“Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series is supported by paid social advertising across Columbia Crest’s channels.
Designed to bring consumers into Columbia Crest’s home and have an honest conversation about wine, “Juan & Juan on Wine” stars Columbia Crest’s Head Winemaker Juan Muñoz-Oca and Estate Vineyard Manager Juan Uribe. Intentionally unpolished and devoid of “snooty wine speak,” the videos show Juan and Juan as they are: charming wine folk whose message is truthful and informative.
“When you meet Juan and Juan in person, you instantly feel their passion for Columbia Crest,” said Mike Hayward, Creative Director at Copacino+Fujikado. “They’re both so incredibly approachable and likable, and they have this great yin and yang thing going. It’s a combination that makes some of the best wines in the world, and we thought it would make a great content series too.”
Juan and Juan discuss the unique facets of winemaking and grape growing at Columbia Crest, such as:
- Why having an estate vineyard allows them to grow the grapes in the way they feel is best, but also to pick the grapes at the exact right time: “Staying Close”
- When wine and grape sampling occurs and why it matters: “Tasting”
- How moving wine via gravity during the wine-making process is a better process than vacuum-suction techniques to ensure the wine perfectly captures the flavours and aromas developed in their grapes: “Push & Pull”
- What enables experimentation and playfulness: “Eggs & Tulips”
- How the winery has grown by staying small: “Big & Small”
- Who is to blame at Columbia Crest if the wine isn’t up to their standards: “Excuses”
“The ‘Juan & Juan on Wine’ video series highlights and reinforces the dedication and craft required to create spectacular wines, year after year,” said Kirsten Elliot, Senior Marketing Manager, Columbia Crest. “At Columbia Crest, we believe there is an opportunity to showcase both sides of the winemaking process and put actual faces to the product our consumers have grown to know and enjoy over the years. We are lifting the veil, so to speak, by bringing people into our winery and intimately introducing them to the people who make it all happen.”