BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

BACARDÍ, Major Lazer & Anitta Announce the Global Debut of a Brand-New Summer Anthem, ‘Make It Hot’

With less than 48 hours until the official first day of summer, BACARDÍ rum, global superstars Major Lazer and Brazilian pop sensation Anitta announced the debut of “Make It Hot,” an upbeat and contagiously fun new summer song, as well as the rum brand’s new summer campaign, “Pass the Beat.” The worldwide debut of the song and […]

Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Proximity Barcelona was recently chosen by Jägermeister to develop the marketing campaign for their new brand positioning of 2019, winning out over numerous proposals. Since then, the agency has been working on its first campaign which will now launch under the concept “Be the Meister.” This campaign takes the musical concept “featuring” one step further, creating a new type […]

Dinner Roll Brand King’s Hawaiian Releases Halloween Film

Dinner Roll Brand King’s Hawaiian Releases Halloween Film

 While the “Halloween” reboot is dominating at the box office, another Halloween-themed movie hit theatres in October, with a cast including Mark Hamill. But instead of coming from a major studio, it comes from King’s Hawaiian. The privately-held maker of rolls and Hawaiian-inspired barbecue sauces began thinking about new shopper marketing ideas nearly four […]

National Geographic and Heineken Join Forces to Launch “A Wild Lager Story”

National Geographic and Heineken Join Forces to Launch “A Wild Lager Story”

Following the US launch of the H41 Wild Lager, National Geographic and Heineken have introduced “A Wild Lager Story,” a branded content partnership created to bring the beer’s unique scientific – and accidental – discovery to life. National Geographic’s long-time mission has been to awaken curiosity in audiences around the world, proving to them that […]

NEFF Teams with YouTube Chef for Branded Content Campaign via woman&home and Ideal Home

NEFF Teams with YouTube Chef for Branded Content Campaign via woman&home and Ideal Home

 Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]

Nutella’s First Branded Content Series Looks To Spread Happiness

Nutella’s First Branded Content Series Looks To Spread Happiness

Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that’s meant to make consumers happy. With the series, “Spread the Happy,” Nutella is looking to “celebrate real people and real stories,” explained Eric Berger, marketing director for […]

Copacino+Fujikado Launches Six-Part Branded Content Series for Columbia Crest

Copacino+Fujikado Launches Six-Part Branded Content Series for Columbia Crest

Copacino+Fujikado launched a new branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series is supported by paid social advertising across […]

Ballantine’s Teams up with Boiler Room for Branded Content Deal

Ballantine’s Teams up with Boiler Room for Branded Content Deal

Ballantine’s, the Pernod Ricard whisky, has announced a global branded content partnership with online music channel Boiler Room, as part of a plan to create online documentaries and one-off events. The ‘Boiler Room & Ballantine’s Stay True Journeys’ project aims to “discover and celebrate the stories of the world’s most vibrant music scenes – from […]