Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space.
The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers to receive a complimentary pack of Piccolo’s Little Breadsticks (Crosta & Mollica’s new snack brand) with every Birra Moretti purchase. The Italian crisp baked breadsticks are the perfect match with Italy’s favourite beer.
“Crosta & Mollica is a genuine Altogether Italian brand, passionate about making great food for people to share. Celebrating all that’s real about Italy, the partnership is the right cultural fit and what better way for people to enjoy one of our products than with a Birra Moretti,” comments Crosta & Mollica director James Orr.
Birra Moretti’s UK senior brand manager, James Woodman, says: “Everything we do is designed to drive sales for our customers and raise the profile of Birra Moretti throughout the crucial summer sales period and beyond. It makes sense for a beer that is inherently associated with quality and food to team up with Crosta & Mollica to provide a genuine flavour of Italy.”