Crown Royal Introduces Regal Apple Flavoured Whisky

Diageo  Crown Royal Regal AppleCrown Royal Canadian Whisky expands its legendary portfolio with the announcement of a new flavoured whisky – and the apple does not fall far from the historic tree. Crown Royal Regal Apple is a combination of the well-known, premium taste of Crown Royal whisky infused with natural apple flavours.

Crown Royal Regal Apple is a unique blend of hand-selected Crown Royal whiskies and Regal Gala apples resulting in the perfect balance of robust whiskey notes and crisp apple flavour. The apple extension is a great option for those fun-loving whisky drinkers looking for a high-quality flavoured offering from a brand with a history of fine whisky making. As revelers across the country discover and toast with this uniquely smooth flavored whisky, Crown Royal reminds all adults to please enjoy responsibly.

This exciting new installment to the Crown Royal portfolio comes to life by selecting the perfect raw Regal Gala apples that already contain the desired apple notes. To maintain the essence of the Regal Gala apple, the apples start in a mixture of water and alcohol.

Diageo BMLG After-PartyThe mixture is then distilled and specific selections are collected based on aroma. The aromatic fractions are blended to achieve the resulting apple flavour characteristics of the Regal Gala apple. The 70 proof (35% ABV) whisky opens with a slightly tart, crisp, apple flavour balanced with signature Crown Royal whisky with notes of caramel and light spice. The blend creates the ideal balance of flavour and whisky, finishing on a crisp apple note with balanced sweetness, culminating in a full-bodied smooth finish.

“Crown Royal always strives to appeal to our consumers’ evolving tastes to create innovative expressions worthy of their enthusiasm for this historic whisky,” said Yvonne Briese, vice president of marketing, Diageo North American Whiskey. “We are thrilled to release Crown Royal Regal Apple which delivers on the signature smoothness, quality and tradition consumers have come to know and love from Crown Royal.”

Perfect for toasting life’s exciting and every day occasions with friends and family, Crown Royal Regal Apple is best enjoyed as a chilled shot, on the rocks or in a classic cocktail. Crown Royal Regal Apple will be sold at a suggested retail prices of $24.99 for a 750 ml bottle and is currently available nationwide in the US.

Diageo BLMG After-PartyCrown Royal Regal Apple is packaged in an eye-catching emerald green carton. The elegant bottle displays etched detailing and is enclosed in the signature Crown Royal bag, boasting green and gold tones.

The launch of Crown Royal Regal Apple will be supported through the implementation of a full marketing mix including, television, print and online advertising, as well as public relations, strong digital extensions and point of sale materials. A new Crown Royal Regal Apple commercial will air nationally on both television and social media platforms beginning Nov. 17, 2014.

Additionally, a full Jimmy Kimmel Live! integration played a supporting role in unveiling the new Crown Royal Regal Apple via a humorous “3 Ridiculous Questions” segment featuring Kimmel and country music star Brad Paisley.


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