As heat indexes spike across the US, Pepsi unveiled a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Consumers can purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi.
“Diet cola drinkers in the US told us they wanted aspartame-free Diet Pepsi and we’re delivering,” said Seth Kaufman, SVP Pepsi and Flavours Portfolio, PepsiCo North America Beverages. “We recognize consumer demand is evolving and we’re confident cola-lovers will enjoy the crisp, light taste of this new product.”
From now Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the US.
An integrated marketing effort kicked off to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.