After redesigning its logo last year, pizza chain Domino’s found itself with a lot of outdated merchandise that featured the old logo.
Instead of discarding them, Domino’s—with the help of ad agency CP+B—decided to give them a second life in an online program called ‘Second Hand Logo’.
10 artists were commissioned to create new items using the outdated merchandises.
From pizza boxes, old signages and shirts, the artists turned these unwanted products into scarves, bowls, notebooks and other bespoke products.
To find out more about this upcycle project, please click here.
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