The US doughnut and coffee chain announced a deal last month to open 150 restaurants in the UK over the next five years in an attempt to take on competitors such as Krispy Kreme.
Nexus/H will lead Dunkin’ Donuts’ marketing in the UK, with an emphasis on digital, social and in-store activity. The brand’s first integrated campaign will launch in November.
The company has more than 10,500 restaurants in 31 countries. Its parent group, Dunkin’ Brands, also owns Baskin-Robbins.
Clare Starling, the UK marketing manager for Dunkin’ Brands, said Nexus/H’s appointment is “a key component to our launch success in the country”.