Ferrero Australia via The Mix Agency, Mango PR and Soap linked by Isobar have invited consumers to Share the Magic this Christmas with a delicious new partnership with ex Masterchef contestant, Reynold Poernomo. The campaign focuses on inspiring consumers to use the Ferrero Pralines range in new ways outside of the standard gifting occasion to leverage the foodie craze of Australians.
Ferrero Australia enlisted Reynold Poernomo as its brand ambassador to create 6 inspirational Christmas desserts with a finishing touch from its Pralines range; Ferrero Rocher, Ferrero Rond Noir and Raffaello, and worked with The Mix Agency to capture and bring to life the magic of the desserts in enticing video and print content.
The Share the Magic campaign aims to inspire Australians and New Zealanders during the festive period when they’re busy searching for new and exciting entertaining ideas.
At the centre of the campaign is a digitally led strategy which includes social and digital content of Reynold creating his Ferrero Pralines inspired desserts broadcast across Youtube, Facebook and a Ferrero Rocher microsite. The integrated campaign will also be amplified across Christmas advertorials in key food titles including Better Homes and Gardens and Australian Women’s Weekly alongside a shopper path to purchase in-store.
A spokesperson for Ferrero mentioned: “We wanted to inspire consumers with new ways to use our range during Christmas; we’ve always had the magic of gifting, and this year’s dessert inspiration – brought to life with Reynold in his element in the kitchen and the creative vision of The Mix Agency – helps bring to life the deliciousness of our range.”
Rainer Hug, co-founder and creative director of The Mix Agency said: “It’s been exciting to work with two passionate clients, Ferrero and Reynold, on a campaign that gets consumers inspired and their taste buds craving Ferrero Pralines. It’s been a great opportunity to showcase their range in a new occasion.”
Source: Campaign Brief