Greenvale AP, one of the UK’s leading supplier of fresh potatoes, has re-launched its corporate website, www.greenvale.co.uk, with the distinct areas of the business more clearly defined, while communicating the company’s evolution from a simple potato trader to a leading, fully integrated, insight led consumer goods business.
The website, which is significantly easier to navigate, successfully segments the Greenvale business, highlighting the way that it interacts with its different customers, the grower communities it works with, and the company’s technical expertise both in research and development, and in cutting edge growing techniques.
Angus Armstrong, Chief Executive of Greenvale AP, said:
“We felt it was time to invigorate our website to reflect the dynamic nature of the Greenvale business. We are a leading supplier of fresh potatoes, with three fresh potato packing sites, seed potato and processing businesses all strategically located in key potato growing regions across the UK. We are the largest supplier of seed potatoes to UK growers, and through our Swancote business we are a major supplier of processed potatoes to the UK’s food manufacturing sector, caterers and wholesalers.”
The site also highlights the extensive range of world class potato varieties that Greenvale has developed over the years and which offer a breadth of choice to growers, customers and consumers both in the UK and around the globe.
Visitors to the Greenvale site can also access the GreenVale Farm Fresh website which tells the story behind the company’s first branded potato and also the Swancote site to discover just how versatile this arm of the business can be, catering for every processed potato need, be it raw, pre-cooked, whole, sliced or diced.
Greenvale prides itself on employing the best and the new site’s career section allows the visitor to explore the potential for career development and progression that Greenvale has to offer and to learn about the graduate trainee opportunities and the Greenvale apprentice scheme.
There’s even the chance to hear ‘from the horse’s mouth’ what it’s like for current employees as they explain why they love working for the company.
Angus Armstrong again:
“Greenvale’s success is built on strong, collaborative relationships with our many partners – from our extensive customer base right back down the supply chain to growers, seed breeders and suppliers, as well as research organisations.”
“And as a company, Greenvale aims to be market leaders through linking outstanding consumer insight, sustainable procurement, technical innovation and operational efficiency to provide our many customers with good quality products at great value. This website brings together all the necessary information to help anyone interested in working with us, or for us, to find out who they need to talk to and how uniquely we can help them,” added Angus.