With consumers’ love of hot sauce showing no signs of slowing, PepsiCo’s Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay’s TapatioLimon flavored potato chips and Cheetos Tapatio flavoured snacks.
The two new product offerings join the existing lineup of snacks in the Tapatioand Frito-Lay brand partnership – Ruffles Tapatio Limon flavored potato chips and Doritos Tapatio flavored tortilla chips – and now are available at retail locations in the western and central regions of the U.S.
The hot sauce category continues to experience tremendous growth with sales increasing by approximately 150 percent over the past decade.
Both Lay’s Tapatio Limon flavoured potato chips and Cheetos Tapatio flavored snacks include a unique combination of red chili peppers, spices and a hint of garlic – the same ingredients used to create the original Tapatio hot sauce recipe. Lay’s Tapatio Limon flavoured potato chips bring that flavor up a notch with the pairing of lime juice for a spicy, tangy twist.
“We know that many of our consumers are already pairing their favourite hot sauce with their favourite Frito-Lay snacks,” said Ram Krishnan, vice president, marketing, Frito-Lay North America.
“Whether consumers are relaxing at home with Lay’s potato chips or hanging out with the family having fun with Cheetos snacks, we’re excited to offer two hot new ways to enjoy great snacking.”
Tapatio hot sauce was first introduced to consumers in the early 1970s. Founder Jose-Luis Saavedra, Sr. began by making batches of hot sauce from his family home and personally delivering bottles of the finished product to local Los Angeles markets. Tapatio is now a staple in homes and restaurants across the U.S.
“Tapatio hot sauce and Frito-Lay have a shared passion for bringing great tasting, high-quality products to our consumers,” said Jose-Luis Saavedra, Sr., founder, Tapatio Hot Sauce.
“This partnership allows us to continue to bring our famous hot sauce to new customers, while providing a fun way for our existing fans to experience their favorite hot sauce flavours.”