Giovanni Rana Reinvigorates Fresh Pasta Sauce Category With New Variants

Giovanni Rana Simply Italian Butter & Sage sauceFresh pasta and pasta sauce experts Giovanni Rana is relaunching its existing Perfect with Pasta Sauce range with three new sauce variants and two updated SKUs, all rebranded under its existing Simply Italian and Italian Indulgence fresh filled pasta ranges.

Launching this month, there are four products in the Simply Italian Sauce range and two in Italian Indulgence Sauces:

  • Simply Italian Butter & Sage (NEW)
  • Simply Italian Pesto (NEW RECIPE)
  • Simply Italian Sun Ripened Tomato & Mascarpone (NEW)
  • Simply Italian Tomato & Basil (NEW RECIPE)
  • Italian Indulgence Creamy Carbonara (NEW)
  • Italian Indulgence Cream with Hand Picked Porcini Mushroom Sauce (REBRANDED)

Each pot has been crafted from a recipe that remains faithful to its Italian origins, developed with the expertise of Giovanni Rana to provide fans of pasta sauce with an authentic Italian experience.

Giovanni Rana profile pictureGiovanni Rana’s new Simply Italian Butter & Sage offers Italian cuisine lovers a classic flavour combination that is brand new to the UK and which epitomises the beauty of simple, Italian cooking and pairs perfectly with fresh filled pasta.

The Italian Indulgence range will offer two luxuriously creamy variants in Cream with Hand Picked Porcini Mushroom Sauce and Creamy Carbonara flavours, the latter combining smoked pancetta, Parmigiano Reggiano and shallots for an intensely rich and satisfying authentic Italian experience.

Available in the chiller aisle beside Giovanni Rana’s fresh filled pasta ranges, the sauces come in 140g – 250g film sealed plastic pots to ensure freshness of flavours, each topped with a new and innovative paper cap for an artisanal design and a unique packaging proposition for chilled sauces. Simply Italian and Italian Indulgence sauces can be heated either in the microwave in less than two minutes or gently warmed in a pan to add to pasta, meat or fish dishes, or recipes that call for Mediterranean vegetables.

Giovanni Rana Creamy CarbonaraGian Luca Rana, CEO for Giovanni Rana, said: “We’re continuing to drive awareness of the Italian way of eating and enjoying pasta at home; this includes introducing British consumers to Butter & Sage sauce, one of the most classic combinations Italians use to dress filled pasta, as well as adding more than half a decade of expertise to the ever-popular Creamy Carbonara or Sun Ripened Tomato & Mascarpone sauces.”

“For the second consecutive year, we’ll be taking our fresh filled pasta ranges and these new sauces on our sampling tour across the UK, where ravioli will be served simply with olive oil and Parmesan or expertly paired with a Simply Italian Butter & Sage sauce,” added Rana.

Discover Giovanni Rana’s fresh sauces in Asda, Iceland and Ocado and Giovanni Rana’s fresh filled pasta is available in Sainsbury’s, Asda, Morrisons, Iceland and Ocado.

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