Grupo Bimbo Launches in UK Retail with New Little Adventures Range

Bimbo Little Adventures, part of Grupo Bimbo, one of the world’s largest bakery company, has launched into the UK market for the first time with a brand new range of baked family snacks.

Seeking to inspire families with tasty snacks from around the globe, the five-strong range of internationally inspired products will be available in retail from May 2017 and will be listed in ASDA stores UK-wide.

The Bimbo Little Adventures range will include the following products:

Hazelnut & Cocoa Pancakes, inspired by Japanese Doriyaki: Based on a popular Japanese dessert, these light and fluffy pancakes have a chocolate and hazelnut filling. Perfect as a sweet treat or snack.

Chocolate Flavour Mini Bites, inspired by Spanish Bakery: Inspired by a Spanish snack, these mini baked bites have a light texture and gooey chocolate and hazelnut crème centre. Perfect as a snack at home or on the go.

Milk Chocolate Choc Chip Buns, inspired by French Bakery: Baked buns enriched with creamy milk chocolate. Perfect for breakfast or as a snack, these buns can be dunked in hot chocolate for a true taste of France.

Dark Chocolate Choc Chip Buns, inspired by French Bakery: Our buns are enriched with dark chocolate chips for added indulgence. Perfect for breakfast or as a snack, these tasty little buns can be dunked in hot chocolate for a true taste of France.

Pain Au Lait, also inspired by French Bakery: Sweet and simple French rolls, that are deliciously light and can be spread, topped or filled with a variety of sweet and savoury fillings or toppings.

Each product across the range is designed for convenience and are ideal for on-the-go snacking, lunch boxes and summer picnics. Inspired by flavours from around the world from Spain to Japan, Bimbo Little Adventures is perfect for those looking for a tasty and convenient snack, but with a little added adventure.

Tim Barkey, Marketing Director of Grupo Bimbo UK, said “As the leading bakery company worldwide, operating in many countries across the globe, we are in a strong position to bring the expertise we have developed and flavours we’ve experienced back to the UK. Looking at the existing ambient bakery snacks on shelf, it could seem to be lacking innovation, inspiration and variety. Therefore, with the launch of Bimbo Little Adventures we’re confident shoppers will acquire new family favourite snacks for children and adults alike.”

The Bimbo Little Adventures range of snacks will be available in Asda from May 2017. RRP £1.60 across the range, excluding the Mini Bites with RRP £1.

Source: Grupo Bimbo

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