Haribo’s Clever Print Ads Feature Fruits That Are Shaped Like Gummy Bears

German confectioner Haribo has launched a print ad campaign that features images of juicy fruits that have been digitally manipulated into the shape of the gummy bear.

Known for producing these delicious bear-shaped chewy treats, the brand could hardly have found a better way to show how their gummy bears are filled with fruity goodness.

Designed by Hamburg-based students Valentin René Tillian and Michael Wilde, these simple but clever ads bring across the message instantly.

  Advertising, Candy, Confectionery, Food, Fruit, Germany, Gummy Bears, Hamburg, Haribo, Michael Wilde, Print, Valentin René Tillian