In a statement issued by Heineken the Dutch company said that both parties are working to ensure that the relationship ends in a “timely and seamless” manner.
Jan Derck van Karnebeek, chief commercial officer, Heineken, commmented: “We work with multiple agencies on Heineken, to support the worldwide presence of the brand, and also to bring additional creative thinking.”
“Globally we now enjoy a strong relationship with Publicis, while in many markets we are working with local agencies to deliver outstanding and effective local top-spin campaigns. We are excited about the future for both Heineken and Desperados. We thank the W+K team for their outstanding work and wish them well,” continued Jan.
W+K president David Luhr added that “change is more of the norm than the exception” and said it was time for both Heineken and W+K to go their separate ways.