Desperados Launches First Alcohol-Free Innovation, Desperados Virgin 0.0%

· Desperados Virgin 0.0% offers a new taste experience for the increasing number of consumers who want more choice within the low and no-alcohol category. With 100% flavour and 0% alcohol, Desperados Virgin 0.0% will enable consumers to Live Today, Love Tomorrow.

Desperados Launches First Alcohol-Free Innovation, Desperados Virgin 0.0%

Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing the Desperados vibe to any occasion – all without the alcohol.  Offering 100% taste with 0% alcohol, Desperados Virgin 0.0% unlocks a new experience for the growing number of drinkers who want more […]

Legendary Club Bootshaus Launch VR Experience And Invite Elrow And Desperados To Kick-Off And Ignite The Party Spirit In A Whole New Dimension

Iconic Bootshaus Club is recreated at scale in VR world for the first time for partygoers to experience from their homes Abstract artist Okuda San Miguel will transform space into surreal, colourful ‘Kaos Garden’ universe Party to be headlined by DJ Paco Osuna and elrow residents Andres Campo and Fer BR

Legendary Club Bootshaus Launch VR Experience And Invite Elrow And Desperados To Kick-Off And Ignite The Party Spirit In A Whole New Dimension

Bringing some good news to dance music lovers all around the world, a new VR party experience will transport partygoers from their homes into one of Germany’s top clubs. Long-term partners Desperados and elrow are taking their lockdown-inspired virtual party series to the legendary Bootshaus for the launch of the virtual version of their world-famous […]

Desperados And Elrow Host Unique Live Streamed Party At The Famous CASA BATLLÓ In Barcelona

Long-term partners, Desperados and elrow keep the party spirit alive through a series of virtual DJ sessions in iconic locations elrow Show powered by Desperados will livestream to partygoers’ homes around the world the beats of Paco Osuna, De la Swing and Tini Gessler

Desperados And Elrow Host Unique Live Streamed Party At The Famous CASA BATLLÓ In Barcelona

As the world continues to adjust to varying levels of lockdown, partygoers across the globe continue to crave the connection partying together brings, and the desire to ignite the party spirit. To answer this Desperados and elrow have joined forces once again to deliver a new online party concept, streamed from multiple epic locations – elrow […]

Desperados Welcomes Party Ideas from All Over the World for One Epic House Party

Desperados Welcomes Party Ideas from All Over the World for One Epic House Party

Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one roof, to create the world’s largest crowdsourced party. Partnering with party legends Elrow and dance music pioneer, Skream, Desperados transformed Magazine, one of London’s newest venues, into the most welcoming house party and turned people’s wild party ideas […]

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]

Desperados Creates a House Party that Leaves No Mess Behind

Desperados Creates a House Party that Leaves No Mess Behind

Desperados reached new levels of wild experimentation once again by throwing the ultimate house party… one with no clean-up! By covering the entire inside of the house, the party became a blank canvas that gave partygoers the freedom to unleash their creativity throughout the space without having the host worry about the mess.  Partnering with […]

Desperados Created the World’s Largest Video Light Show Using Partygoers’ Phones

Desperados Created the World’s Largest Video Light Show Using Partygoers’ Phones

Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and let go. This is the first event of ‘Epic Parties Imagined by You’, a yearlong series of acts where Desperados looks to consumers to ignite the party spirit by collecting […]

Desperados Creates the World’s First Deepest Underwater Dance Floor with DJs Peggy Gou and Artwork

Desperados Creates the World’s First Deepest Underwater Dance Floor with DJs Peggy Gou and Artwork

 Desperados, HEINEKEN’s tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever! Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party […]

Desperados Turns a Train into a Musical Instrument

Desperados Turns a Train into a Musical Instrument

Desperados has taken wild experimentation in music to the next level by creating ‘Train Trax’. Working with the renowned electronic music group Mount Kimbie, Desperados turned an ordinary train in Warsaw into a gig scene for fans from across the globe. The train became a hub of innovation. It was rigged to become one of […]