Highland Spring Captures Scotland’s Scenery in Above the Line Ad Campaign

Highland Spring has launched its first ever above-the-line advertising campaign for sparkling water as part of a quarter of a million pound investment in outdoor media and on-pack promotional activity.

The sparkling water firm enlisted Story to create the ‘Escape to a Sparkling Moment’ brand proposition offering consumers the chance to win a free trip to Gleneagles.

The campaign imagery was shot by award-winning photographer, David Boni, who was tasked with building on the brand’s association with the Scottish Highlands. The ad campaign will include the London Underground, roadside six-sheets, and a large mega six special build in London’s Holland Park.

Andrea McQuaid, head of brand marketing at Highland Spring Group, said: “Sparkling water is a special, guilt-free treat that enhances ‘me-time’ whether spent alone, with a partner or with friends.

“By using the latest ground-breaking photographic techniques, our first ever ATL campaign for Sparkling, depicts this ‘sparkling moment’ and gives consumers the opportunity to ‘escape’ the day-to-day.”

Jim Kelly, deputy managing director of Story, added: “Scotland is a magical country steeped in beautiful and luxurious landscapes. Our message is simple: by enjoying Highland Spring Sparkling from the protected Ochils in Scotland, you can escape the humdrum and daily grind to a sparkling moment.”

The call to action signposts highlandspring.com and Highland Spring’s Facebook page where consumers can enter the competition, which finishes 12 April 2015.

  Advertising, Beverage, Campaign, David Boni, Highland Spring, Highlands, Non Alcoholic, Scotland, Story, UK, Water