Following a 13-year hibernation, Hofmeister has returned with a brand new product, look and taste. Hofmeister is now an authentic Helles lager, made in Bavaria from the finest locally sourced ingredients.
This commitment to traditional Bavarian brewing means that Hofmeister complies with the 500 year old German Beer Purity Law, the ‘Reinheitsgebot’. This law, adopted in Bavaria in 1516, limits the Helles lager recipe to three ingredients: water, barley and hops.
Working with a fourth generation family-owned brewery nestled on the edge of Ebersberger Forest, Hofmeister’s new recipe is as Bavarian as it can be, using only pure mineral water from the brewery’s own well, locally grown barley malted in the brewery’s own Malthouse and hops from the world-famous neighbouring Hallertau region.
Slow brewed, Hofmeister is 5% ABV, light golden blonde in colour, rich in flavour and with lower carbonation for a refreshing, balanced, easy-drinking lager.
Hofmeister has been brought back by a team of beer-loving British entrepreneurs who believe the time is right to bring the taste of a genuine ‘Bearvarian’ Helles lager to the UK.
Spencer Chambers, Hofmeister CEO comments: “Now more than ever, we are experimenting and enjoying craft beer – with the craft beer scene in the UK continuing its explosive growth. Hofmeister is iconic so it feels right to bring back the brand, but with an authentic Helles lager which appeals to our more sophisticated palates.”
Andrew Marsden, Hofmeister Chairman adds: “As one of the most loved TV ads of the 80s, people remember George the Bear with great affection. However times have moved on and so we are bringing back a more grown up brand which resonates with modern craft beer drinkers whilst still retaining the spirit of George.”
So get ‘pre-beared’ for the brand new 100% Bavaria Hofmeister – available nationwide in pubs and bars from November 2016.