To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees.
New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project.
Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of honey comb.
To create the sculpture, they had to turn a “beehive inside out” by using a 3D-model of the sculpture, which served as a “template for the bees to build on”.
According to Fast Co.Create, the entire printing process took six weeks to complete.
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