innocent know how hard it is to get kids to eat those all-important vegetables, and with majority of mums feeling that their children should get more veg into their kid’s diets, the company wanted to make it a little bit easier for them.
Their brand new 100% pure fruit & veg smoothies have been specifically blended to be tasty and drinkable with hidden vegetables inside, so that the benefits of the veg are seen but the delicious fruit is what the kids can taste. Because there is so much goodness inside, each smoothie also contains one of your kids’ recommended five-a-day.
Nick Canney, innocent’s UK & Ireland Managing Director, says: “As the market leader in the kids chilled juice market, we work closely with mums to make sure we’re making drinks they want to give their kids. They told us that vegetables are the number one thing they struggle to get in to their kid’s diet, so we wanted to make something to help them. Which is why we are really proud to be the only brand offering mums a tasty smoothie that has all the goodness of vegetables brings, but cleverly hidden so the kids won’t know they’re enjoying something that is actually good for them.”
innocent for kids 100% pure fruit & veg smoothies will be found in two delicious recipes from the end of August – perfect for back to school lunchtimes. The company will also support the launch with PR activity and their first kids TV campaign since 2011 in August.
The new smoothies can be found in supermarkets with an RRP of £2.99 for a carton of four wedges.