Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky.
Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet vanilla aroma and golden brown colour. Bartenders with early samples of the product have suggested mixing Jim Beam Vanilla year-round with cola and a cherry garnish for extra colour and flavour.
Jim Beam’s flavoured whisky portfolio continues to contribute to the brand’s positive momentum following the launch of Jim Beam Apple in 2015. According to Nielsen research, Jim Beam’s sales saw a 15 percent growth (USD dollar share) in the 12-month period that ended July 15.
“Jim Beam pioneered flavours in the bourbon category several years ago and the trend has continued to grow. We are always innovating, and are proud to offer a variety of flavours in our portfolio,” said Jim Beam’s 7th generation master distiller Fred Noe. “Of course, our newest is Jim Beam Vanilla, with a rich and smooth profile. But don’t just take my word for it, sit back and enjoy a sip.”
Jim Beam’s global brand partner Mila Kunis is also excited about the new innovation. Kunis will be featured in social and digital content around the official campaign launch this fall.
“I’m thrilled to collaborate with my friends in Kentucky to debut Jim Beam Vanilla,” said Kunis. “If you’re like me, you love the taste of bourbon but are sometimes looking for something a little different. Jim Beam Vanilla is perfect when I want a touch of flavour.”
Bottled at 70-proof, new Jim Beam Vanilla contains vanilla liqueur blended with Kentucky straight bourbon whisky. It offers the perfect balance of subtle vanilla sweetness and hints of oak and deep caramel bourbon notes. Jim Beam Vanilla joins the brand’s existing flavoured whisky portfolio already in market, including Jim Beam Apple, Jim BeamKentucky Fire, Jim Beam Honey and Red Stag by Jim Beam Black Cherry.
Jim Beam Vanilla has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations US-wide. Prices may vary based on market and product size.
Source: Beam Suntory Inc.